Brad Pitt and the team behind #Provence's Château Miraval #rosé have worked with a grower #Champagne producer to release a new #wine, Fleur de #Miraval. Check it out, and find out how it happened! https://t.co/Wo6Ioj8cDf

— Wine Spectator (@WineSpectator) September 2, 2020

Brad Pitt is getting into the Champagne biz, and today brings new details of what the A-list project looks like. Pitt and Angelina Jolie, of course, have been making Château Miraval wine from their Côtes de Provence estate since the 2012 vintage and, with the co-owning Perrin family of the Rhône's Château de Beaucastel, quickly made a name as serious contenders in pink wine.

As we reported in January, the Jolie-Pitts and Perrins would be adding grower Champagne darling Rodolphe Péters, owner of the Pierre Péters maison in Le Mesnil-sur-Oger, to their ensemble to create a rosé Champagne, called Champagne Fleur de Miraval. While Marc Perrin may be the more experienced wine guy in the Pitt-Perrin equation, he told Unfiltered via email that “the idea to create the only Champagne house only dedicated to rosé Champagne was Brad's idea."

“It took five years of work between the Perrin and Péters families to fine-tune the blend and the whole aging process," Perrin told us. Fleur de Miraval Exclusivement Rosé, which will be released Oct. 15, is a blend of 75 percent Chardonnay and 25 percent Pinot Noir aged in Le Mesnil-sur-Oger for three years. The idea, the team explained in a statement, is to capture the minerality and salinity of Chardonnay combined with the color and fruit aromas of Pinot. The “research and tasting [were] done in the utmost secrecy," said Péters in the statement, adding that the first run of the cuvée will be 1,600 cases. It’s another feather in the cap for the Jolie-Pitt-Perrin partnership that’s been on something of a hot streak in recent years, with new wines and even a new winery.

The logo for the new Miraval champagne house, which stands for Perrin, Jolie and Pitt, Peters, has J as part of and indistinguishable from P.  J is the pillar or the trunk of the tree.  The metallic colors progress from light rose for the first P, to mid-shade for JP, to dark rose for the last P.  It was pointed out to me that it can also be seen as FJPP for Familles Jolie-Pitt, Perrin, Peters.  While I doubt they would make "familles" part of the logo, it's a possibility.  To be clear, the champagne house and Miraval Provence are separate entities from Chateau Miraval.  Brad and Angelina own the chateau entirely.  They are joint venture partners with the Perrin family in Miraval Provence which produces the rosé, and with the Perrins and the Peters family in a separate joint venture for rosé champagne.  The JP in the new logo is for Angelina and Brad in their latest investment together that has been in development "for three or four years" or after September, 2016.

The reference to "their 2016 separation" is consistent with Angelina's "I separated for the wellbeing of my family."  

People was given prepared quotes and photos.  Brad's photo looks like it was taken in Miraval last weekend.  The announcement, 6 weeks before the planned release, coincided with the unveiling of a marketing campaign for Miraval with leading wine stores.  No comment was needed or wanted because everything had already been meticulously timed and planned.

Brad Pitt Previews His New Limited Release Rosé Champagne: It 'Isn't a 'Celebrity' Wine for Me'​ https://t.co/CFLxUnN0iu

— People (@people) August 31, 2020

Photo: FLEUR DE MIRAVAL

By Peter Mikelbank

August 31, 2020 08:00 AM

There's a reason to celebrate at Miraval this week!

The French chateau, whose owners Brad Pitt and Angelina Jolie have produced award-winning rosés since 2012, has finally unveiled its next release -- and PEOPLE has all the exclusive details and photos.

First announced in January, the limited release rosé Champagne, called Fleur de Miraval, will debut in U.S. markets on Oct. 15.

“For me," Pitt explains to PEOPLE, "Champagne conjures up feelings of celebration, quality, prestige, and luxury. But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color."

Created by the unique and preferred 'saignée' method, Fleur de Miraval (which by French law must be made within the heavily delimited northeastern Champagne department or it cannot be called 'Champagne') is the result of a five-year-long project, long shrouded in secrecy.

"The result is spectacular and I'm very proud of it," adds Pitt, who was in Miraval this past weekend in part to finalize details on the Champagne's limited first edition release which consists of 20,000 bottlings. He also participated in the 1200 acre estate's yearly harvest as he has in previous years.

Creating Fleur de Miraval required a marriage of growing regions and techniques, and represents an entirely new Champagne house created by three families: Jolie and Pitt, their rosé partners the Famille Perrin, and the Champagne regions' Peters family.

Arriving in a dramatic pink rosé coffret packaging holding a classically slender black Champagne bottle, lacquered black to prevent damage by sunlight. It's extremely simple label indicates its originating village name, Le Mesnil-sur-Oger, a Cotes de Blanc site where the Peters family has owned vineyards for six generations.

The family's own highly-respected Rodolphe Peters Champagne is sold in over 70 countries.

Aged for three years on the lees of the Peters caves, Fleur was created employing the saignée technique, a unique rosé-making process offering optimal quality. Once particular to Provence, France, saignée is the preferred method of creating rosé as it builds better, bolder wine by “bleeding” away a portion of pressed grape juice from contact with the mash.

Longer pressed grapes remaining in contact with seeds and skins, create darker juice, best suited for red wine. The saignée method, drawing off the juice before it deepens is 'old school', more painstaking and one with extreme devotees in the Loire, Rhone and Napa regions.

Fans of vintage and premium rosé Champagnes will discover that Fleur's 75 percent chardonnay, 25 percent young pinot noir blend possesses a subtle petal pink color, notes of fresh raspberry and currants and a slight associated salinity.

Entering a developing field of 'premium' Champagnes is not an inexpensive proposition and bottles of Fleur de Miraval are expected to reach the market at 330 Euros (approximately $390) per bottle. The price is comparable to the cost of other 'celebrity' Champagnes such as JAY-Z's Ace of Spades or 50 Cents' Chemin du Roi partnership.

Pitt is well prepared for the comparison. He has called Chateau Miraval his second home since 2008, he has invested in its production capability. In the eight years since the first award-winning Miraval rosé, he has done much to raise rosé's profile worldwide while assiduously investing in Miraval's production, regularly expanding its line with new vintages.

"Miraval isn't a 'celebrity' wine for me," Pitt says. "Above all, it's a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence. For the wine, I partnered with the Perrin family. They have been winemakers for five generations. Together, we're in it for the long term. It’s not just a passing trend."

Pitt and Jolie found the property in 2008 (they finalized the purchase in 2012) and while their 2016 separation fueled speculation they would put their 1200-acre French estate up for sale, sources have consistently told PEOPLE they remain committed to the property, viewing it as "an investment for their children."

Random Fuzzy

 
Marc Perrin:

"I've been very lucky to be involved in the Miraval project.  We met with Brad Pitt and Angelina Jolie seven years ago.  They own this beautiful property in Provence, which is certainly one of the best and most beautiful estate in Provence.  We decided very quickly to become partners together with them to develop this Miraval project.  That has been a lot of work but also a lot of luck, and we are very happy about that." 

"I have a very nice project ... for Miraval to develop a champagne rosé.  We are working very hard on that right now with Rodolphe Péters, from Pierre Péters. We will launch a champagne rosé under the Miraval name.  We will create the only champagne house which only makes rosé.  We are going to try to push the quality of rosé as far as possible in champagne."

Francois Perrin:

"Six years ago, Brad come at Beaucastel and ask the family to help him to produce wine at (Chateau) Miraval.  And we said to Brad, 'Our work is to produce wine, we are not consultants.  If you want, we can do something together.  We can have a part ownership.'  And he say, 'OK, we can do this.' And today we have part ownership with Angelina and Brad, 50:50, to produce a wine of Miraval.  That means the Chateau of Miraval (is) owned by Brad and Angelina Jolie -- the (Chateau Miraval) vineyard is owned also by Angelina -- but we take care of everything in the culture, in the vineyard and in the wine-making.  And after we sell the wine all over the world."

The Perrins are equal partners with Brad and Angelina in a joint venture -- Miraval Côtes de Provence a.k.a. the Miraval project -- that handles everything to do with wine production under the Miraval label.  It was mutual friend Frank Pollaro who introduced Brad to Marc Perrin.  Miraval Provence is 50% owned by Brad and Angelina and 50% owned and managed by the Perrins.  From the Miraval - The Art of Rosé website:

"The savoir-faire of the Perrin family is united with Brad Pitt and Angelina Jolie's artistic sensitivity.  Together, these two formidable forces arouse the exceptional, the unforgettable.  Two forces come together in a unique passion for art." 

Francois and Marc emphasize that the 1,000 ha Chateau Miraval with the family residence, vineyards, olive groves, and other facilities, is owned entirely by Brad and Angelina.  Their plans to turn part of the their estate into a leading artistic venue with a sculpting studio and screenwriting workshops are separate and distinct from the wine production operations of Miraval Provence which is jointly owned and entirely overseen by the Perrins.  

While Brad and Angelina expanded the Chateau's area from the original 600 ha to 1,000 ha today, only 10% of the roughly 2 million bottles produced under the Miraval label comes from the Chateau's own vineyards.  The rest come from partner vineyards.  The blending and bottling are done in Orange.

A source tells PEOPLE that the (champagne rosé) project “has been in development for three or four years. Miraval is all about the art of making rosé and this champagne—which is made in the Champagne district—is a cooperation, combining Provencal knowledge with champagne making.  Miraval began as a project between the Jolie-Pitt and the Perrin family. And now it has grown to include the Péters family. The continuity and the family are very important to Brad and Angelina.” 

«C'est un projet familial entre Angelina Jolie, Brad Pitt et leurs enfants avec les familles de vignerons Perrin et Peters, ces deux dernières se connaissant depuis longtemps»  "It's a family project between Angelina Jolie, Brad Pitt and their children with the families of winemakers Perrin and Peters, the latter two of whom have known each other for a long time," explains Guillaume Jourdan of the Vitabella agency, responsible for the domaine Miraval.

The new company that will produce rosé champagne under the Miraval label was likely set up as a subsidiary of Miraval Provence and is jointly owned by Miraval Provence and the Peters family.  Rodolphe Peters said that while the company has been formally established, "we still have many details to work on, such as packaging or release date."

Complete quotes from principals are always the most illuminating.  The Perrins evidently had talking points that included reiterating Brad and Angelina's ownership of Chateau Miraval and totally ignoring the divorce filing.  The divorce filing was a required and imposed part of the therapeutic process only.  As such, it did not have any impact on other aspects of their lives, none on Miraval Provence or Chateau Miraval.

As with all things related to them, there is idiotic garbage floating around -- like the assertion that the Perrins "propped up" Miraval Provence after the divorce filing.  The Perrins as business partners have always managed Miraval Provence and Miraval Provence has always been very profitable, so the statement is both ignorant and dumb.  As Stephane Reynaud of Le Figaro, who was granted unprecedented access noted, Brad is Miraval's best agent.  Marc Perrin attributed Miraval Provence's success "to the Pitt-Jolie formula - the Perrin family - the Wine Spectator."


Two of the most attractive, successful and desirable people in the world have been publicly emphatic that they are single and never dated anyone since the divorce filing four years ago because they've privately been together as a couple all this time.

"Pitt might have been up anyway since he’s an admitted binge-watcher: The latest in his Netflix queue is “Mindhunter" Season 2. “That’s great,” says Pitt, who also has definite thoughts on “Netflix-cheating” as a concept. “See, this is the problem with (couple) viewing. It’s something you’ve got to say, ‘Honey, you're just going to have to catch up because I can't wait.'” (USAToday)

Even more telling, couples in the midst of divorce do not add to their joint or community properties.  Brad and Angelina have continued to make very substantial joint capital investments and have plans in place for more because they fully intend and expect to be a couple forever. 

 
Actions speak louder than than imposed legal filings.

Francois, How did the relationship start between the Perrin family and Brad Pitt and Angelina Jolie?
"Six years ago Brad come at Beaucastel and ask the family to help him to produce wine at Miraval.  And we said to Brad, 'Our work is to produce wine, we are not consultants.  If you want, we can do something together.  We can have a part ownership.'  And he say, 'OK, we can do this.' And today we have sort of part ownership with Angelina and Brad, 50:50, to produce a wine of Miraval.  That means the Chateau of Miraval owned by Brad and Angelina Jolie -- the vineyard is owned also by Angelina -- but we take care of everything in the culture, in the vineyard and in the wine-making.  And after we sell the wine all over the world."


Les Echos
Publié le 26 janv. 2020 à 18h38
«Les volumes seront très raisonnables. Environ 10.000 bouteilles pour commencer et nous ne prévoyons pas de produire plus de 25.000 bouteilles à terme. L'ambition est vraiment d'élaborer un champagne rosé de référence», ajoute Rodolphe Peters.
Selon lui, «il s'agit de pousser la qualité le plus loin possible en s'appuyant sur l'expertise de la famille Perrin et de Miraval dans l'élaboration des saignées de rosé et celle de Pierre Peters dans le travail des grands champagnes Blanc de Blanc et des rosés d'assemblage».
«C'est un projet familial entre Angelina Jolie, Brad Pitt et leurs enfants avec les familles de vignerons Perrin et Peters, ces deux dernières se connaissant depuis longtemps», détaille Guillaume Jourdan, de l'agence Vitabella, chargée de la communication du domaine varois Miraval.
«Nous travaillons sur ce projet depuis trois, quatre ans. Si la société est bien créée, il nous reste encore de nombreux détails à travailler comme le packaging ou la date de sortie», dit-il sans pouvoir préciser la date de mise sur le marché des premières bouteilles.
Installée depuis 1858 au Mesnil-sur-Oger, la famille Peters exploite un domaine de 19 hectares au coeur de la Côte des Blancs, le royaume du cépage blanc Chardonnay au sud d'Epernay. Ses cuvées Blanc de Blanc sont vendues en Europe comme en Asie et en Amérique du Nord. Leur production annuelle avoisine les 160.000 voire 170.000 bouteilles.

(Microsoft translator)
"The volumes will be very reasonable. About 10,000 bottles to begin with and we do not plan to produce more than 25,000 bottles eventually. The ambition is really to create a reference rosé champagne," adds Rodolphe Peters.
According to him, "it is a question of pushing quality as far as possible by drawing on the expertise of the Perrin family and of Miraval in the production of rosé and that of Pierre Peters in the work of the great Blanc de Blanc champagne and rosés blends."
"It's a family project between Angelina Jolie, Brad Pitt and their children with the families of winemakers Perrin and Peters, the latter two of whom have known each other for a long time," explains Guillaume Jourdan of the Vitabella agency, responsible for the domaine Miraval.
"We have been working on this project for three, four years. "If the company is well-created, we still have many details to work on, such as packaging or release date," he says, without specifying when the first bottles will be put on the market.
Settled since 1858 in Mesnil-sur-Oger, the Peters family operates a 19-hectare estate in the heart of the Côte des Blancs, the kingdom of the white Chardonnay grape variety south of Epernay. Its Blanc de Blanc vintages are sold in Europe as well as in Asia and North America. Their annual production is around 160,000 or even 170,000 bottles. 

L'est Republicain 
Par C. D. - 31 janv. 2020 à 05:05 - Temps de lecture : 2 min
… Et, désormais, ce projet de lancer avec Angelina Jolie et Brad Pitt une maison de champagne exclusivement dédiée au rosé, en l’occurrence d’assemblage (la Champagne est l’unique région viticole française autorisée à mélanger vin rouge, reconnu par l’AOC, et vin blanc). « Cela sera la seule maison en Champagne à produire uniquement du rosé », a expliqué Rodolphe Péters, son dirigeant.
Avec ou sans bulles, le rosé est devenu un véritable phénomène de société. Il représente aujourd’hui un quart des ventes de vins en France. Une percée rapide et qui a gagné le monde entier où il réalise désormais 10 % de ventes.

(Microsoft translator)

And, now, this project to launch with Angelina Jolie and Brad Pitt a champagne house exclusively dedicated to rosé, in this case a blending (Champagne is the only French wine region allowed to mix red wine, recognized by the AOC, and white wine). ...
With or without bubbles, rosé has become a real social phenomenon. It now accounts for a quarter of wine sales in France. A rapid breakthrough that has spread around the world where it now generates 10% of sales.

Miraval champagne rosé

people
A source tells PEOPLE that the project “has been in development for three or four years. Miraval is all about the art of making rosé and this champagne—which is made in the Champagne district—is a cooperation, combining Provencal knowledge with champagne making.”
“Miraval began as a project between the Jolie-Pitt and the Perrin family. And now it has grown to include the Péters family. The continuity and the family are very important to Brad and Angelina.”


wine spectator
Wine Star Spotlight
Marc Perrin
Chateau de Beaucastel, Famille Perrin

Q3 Your greatest winemaking stroke of luck
 "I've been very lucky to be involved in the Miraval project.  We met with Brad Pitt and Angelina Jolie seven years ago.  They own this beautiful property in Provence, which is certainly one of the best and most beautiful estate in Provence.  We decided very quickly to become partners together with them to develop this Miraval project.  That has been a lot of work but also a lot of luck, and we are very happy about that."

Q4 What are you most excited about working on right now?
"I have a very nice project but is still confidential so I-- but which is for Miraval to develop a champagne rosé.  We are working very hard on that right now with Rodolphe Péters, from Pierre Péters. We will launch a champagne rosé under the Miraval name.  We will create the only champagne house which only makes rosé.  We are going to try to push the quality of rosé as far as possible in champagne."

Thanks Felicity and Jennypeachy's

More Engagement & Gown Suggestions

Showbiz Tonight ‏ @showbiztonight

Who does @nigelbarker @jaymanuel @miss_jalexander think Angelina Jolie should wear for her wedding? Find out tonight! 11p @HLNTV

Jon Voight 'Couldn't Be Happier' For Angelina Jolie "doesn't think" they'll have more kids.

---

Posted on Apr 23, 2012 @ 02:26PM  

Splash/WENN

By Radar Staff

Angelina Jolie's father couldn't be happier that his daughter and Brad Pitt are finally engaged and exclusively tells RadarOnline.com that when she's happy, he's happy, but exclusively tells RadarOnline.com: No more kids!

“Of course I love my daughter deeply and her happiness is my happiness as it is with all parents," Jon Voight told us Sunday night at the Public Consul event honoring his friend and Nobel Peace Prize winner Elie Wiesel at the Beverly Hilton in Los Angeles.

"We love our children and we are happy when they are happy.”

And Jon is thankful that he and Angelina have reconciled so he can watch his six grandchildren grow up.

“I love kids," Jon told RadarOnline.com on Sunday night at the Public Counsel event at the Beverly Hilton, when we asked if Angelina Jolie and Brad will have more kids.
“[But] I don’t think so…six is quite a group you know!”

“I think because parents are with them on a daily basis they may not see the changes as dramatic as a grandparent does but they live through every change," Jon said.

“You don’t see them for a little while and then they have different growth spurts and develop different enthusiasms and you hear them talking."

The proud grandfather couldn't hold back, spilling stories about his grandchildren.

“Just playing with the children you find out about them and what their interest are. I was playing with one of the twins putting rocks in a pail and then they put some leaves from the tree into the pail and said that is for the caterpillars," he recalled.

“And that’s a little baby understanding certain things. And you say what is that mind going to do? That is interesting."

Jon Voight: Angelina Jolie Hasn't Shared Any Wedding Plans Yet!

Celebrity News April 23, 2012 AT 6:15PM By Zach Johnson

 

Angelina Jolie and her father Jon Voight at the premiere of "In the Land of Blood and Honey" on December 8, 2011 in Hollywood. Credit: Kevin Winter/Getty

 

Angelina Jolie is a woman of many secrets.
When Jon Voight, 73, learned that his daughter, 36, is engaged to love of seven years Brad Pitt, he was just as surprised as the rest of the world.
"It was very nice I thought. If they are happy -- if they're going to have a wedding -- it's wonderful," Voight told Us Weekly at the Public Counsel's 2012 William O. Douglas Dinner in Beverly Hills Sunday. "Of course, they're the parents of six kids. They've been that way for a while."

Voight said that neither Jolie nor Pitt, 48, have revealed any details about their big day. "They haven't given me any insight into that. I can't really trust what people say," he explained. "The newspapers and magazines seem to go their own way, and so I have to get it from Angie."

The Deliverance actor added: "I've seen her recently and we've had a great time, but we haven't talked about that."
Voight told Us that he's astounded by his daughter's ability to balance being a devoted mother, award-winning actress and tireless humanitarian.

"She's one of those people that can do many things at once and has many passions," he gushed. "She is a remarkable actress and then she's lovely with her children. I always get a great deal of joy when I'm with her and her children. I see the way she takes care of six children at the same time . . . and it's a lot of fun. She's a lot of fun with them."

(Pitt and Jolie are parents to Maddox, 10, Pax, 8, Zahara, 7, Shiloh, 5, and twins Knox and Vivienne, 3.)

Angelina Jolie and Jon Voight attend the 1986 Academy Awards Governor's Ball in Los Angeles.
Credit: BEImages

Cineplex ‏ @cineplexmovies

Thought the royal wedding was big? Angie and Brad getting hitched! ---> http://ow.ly/aj98Y ^MW

50 Mn Inside (France) Engagement report

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Pick up a copy of today's @USAToday_style to see #pamellaroland 's exclusive Angelina Jolie wedding sketch! pic.twitter.com/ezAKL7Ib

 

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4/24/2012 @ 2:46PM

Champagne Suggestions For Brad Pitt and Angelina Jolie's Engagement Celebration

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Congratulations to Brad Pitt and Angelina Jolie-–getting engaged calls for a glass of bubbly—well, every day calls for a glass of bubbly if you’re living life the right way. But Brand and Angie, after seven years together and six kids should raise a glass of something special to each other.  Indeed, such a big moment calls for the real thing: Champagne.

Angelina Jolie and Brad Pitt at the Cannes film festival (Photo credit: Wikipedia)

Why Champagne over say a nice Cava or sparkling wine from California? With a history spanning well over 300 years, Champagne has good reason for its stature as the drink of kings in the beverage world.  The French, having invented and mastered the process are rightly territorial about the whole business. Indeed the actual process for making Champagne is referred to as méthode champenoise. Anyone can make sparkling wine in the méthode champenoise (which is now termed méthode traditionnelle) style, but unless the grapes hail from the precisely outlined Champagne region of France, the wine must be simply called sparkling wine. Some vintners even note on their bottles “made in the méthode champenoise style” but only the French can call such a thing Champagne.
As is often the case with France, there are a few more rules regarding the production of true Champagne. The wines must be crafted only from the Pinot Noir, Pinot Meunier or Chardonnay grapes grown in the region. The fermentation process must occur twice: once in barrels and again in bottles.  Really a fair bit of fuss over bubbles, but many will agree there is something evanescent and enigmatic about Champagne.


The Hot list of Champagnes to celebrate with:
Laurent-Perrier Cuvée Rosé Brut
This is still the Champagne region’s largest, independent family-controlled ‘house’ or winery, if you will. The rosé is blended from ten different crus or villages and boasts a playful acidity and rich salmon color that together make this just pure fun to drink.
Diamant Rosé
This elegant sparkler might be the most beautiful item on the table with its etched crystal base and the rosy blush. Aromas of raspberries, strawberries and a supple mousse make this a knockout in their wine twinkles with poinsettias
Billecart-Salmon Rosé
It’s a beautiful pink, like the blush on Angie’s cheek, and vivid with strawberry notes. I love the clean zippiness of this Champagne, it never disappoints.
Pommery Brut Apanage
This Champagne was crafted by Pommery Cellar Master Thierry Gasco specifically to be enjoyed throughout a meal. The floral aromas and racy bubbles make it perfect for before dinner too.
Dom Ruinart, 1998
Crafted exclusively from Grand Cru Chardonnay grapes, this gorgeous wine weaves together tropical peachiness with heady aromas of freshly baked brioche bread.
Cuvee Louise, 1998
With its notes of mousse, crisp apple, and bright, fresh, mineral acidity this is a grand special occasion Champagne. The vivacious bubbles dance on the tongue. Gold Medal winner at the World Wine Championships.

Alexandra Wentworth ‏ @AliEWentworth

I'm going to throw Angelina a wedding shower! Brad and I will sing. Pink cupcakes, French music... I just have to meet her first.