Marc Perrin:
"I've been very lucky to be involved in the Miraval project. We met with Brad Pitt and Angelina Jolie seven years ago. They own this beautiful property in Provence, which is certainly one of the best and most beautiful estate in Provence. We decided very quickly to become partners together with them to develop this Miraval project. That has been a lot of work but also a lot of luck, and we are very happy about that."
"I have a very nice project ... for Miraval to develop a champagne rosé. We are working very hard on that right now with Rodolphe Péters, from Pierre Péters. We will launch a champagne rosé under the Miraval name. We will create the only champagne house which only makes rosé. We are going to try to push the quality of rosé as far as possible in champagne."Francois Perrin:
"Six years ago, Brad come at Beaucastel and ask the family to help him to produce wine at (Chateau) Miraval. And we said to Brad, 'Our work is to produce wine, we are not consultants. If you want, we can do something together. We can have a part ownership.' And he say, 'OK, we can do this.' And today we have part ownership with Angelina and Brad, 50:50, to produce a wine of Miraval. That means the Chateau of Miraval (is) owned by Brad and Angelina Jolie -- the (Chateau Miraval) vineyard is owned also by Angelina -- but we take care of everything in the culture, in the vineyard and in the wine-making. And after we sell the wine all over the world."The Perrins are equal partners with Brad and Angelina in a joint venture -- Miraval Côtes de Provence a.k.a. the Miraval project -- that handles everything to do with wine production under the Miraval label. It was mutual friend Frank Pollaro who introduced Brad to Marc Perrin. Miraval Provence is 50% owned by Brad and Angelina and 50% owned and managed by the Perrins. From the Miraval - The Art of Rosé website:
"The savoir-faire of the Perrin family is united with Brad Pitt and Angelina Jolie's artistic sensitivity. Together, these two formidable forces arouse the exceptional, the unforgettable. Two forces come together in a unique passion for art."Francois and Marc emphasize that the 1,000 ha Chateau Miraval with the family residence, vineyards, olive groves, and other facilities, is owned entirely by Brad and Angelina. Their plans to turn part of the their estate into a leading artistic venue with a sculpting studio and screenwriting workshops are separate and distinct from the wine production operations of Miraval Provence which is jointly owned and entirely overseen by the Perrins.
While Brad and Angelina expanded the Chateau's area from the original 600 ha to 1,000 ha today, only 10% of the roughly 2 million bottles produced under the Miraval label comes from the Chateau's own vineyards. The rest come from partner vineyards. The blending and bottling are done in Orange.
A source tells PEOPLE that the (champagne rosé) project “has been in development for three or four years. Miraval is all about the art of making rosé and this champagne—which is made in the Champagne district—is a cooperation, combining Provencal knowledge with champagne making. Miraval began as a project between the Jolie-Pitt and the Perrin family. And now it has grown to include the Péters family. The continuity and the family are very important to Brad and Angelina.”
«C'est un projet familial entre Angelina Jolie, Brad Pitt et leurs enfants avec les familles de vignerons Perrin et Peters, ces deux dernières se connaissant depuis longtemps» "It's a family project between Angelina Jolie, Brad Pitt and their children with the families of winemakers Perrin and Peters, the latter two of whom have known each other for a long time," explains Guillaume Jourdan of the Vitabella agency, responsible for the domaine Miraval.The new company that will produce rosé champagne under the Miraval label was likely set up as a subsidiary of Miraval Provence and is jointly owned by Miraval Provence and the Peters family. Rodolphe Peters said that while the company has been formally established, "we still have many details to work on, such as packaging or release date."
Complete quotes from principals are always the most illuminating. The Perrins evidently had talking points that included reiterating Brad and Angelina's ownership of Chateau Miraval and totally ignoring the divorce filing. The divorce filing was a required and imposed part of the therapeutic process only. As such, it did not have any impact on other aspects of their lives, none on Miraval Provence or Chateau Miraval.
As with all things related to them, there is idiotic garbage floating around -- like the assertion that the Perrins "propped up" Miraval Provence after the divorce filing. The Perrins as business partners have always managed Miraval Provence and Miraval Provence has always been very profitable, so the statement is both ignorant and dumb. As Stephane Reynaud of Le Figaro, who was granted unprecedented access noted, Brad is Miraval's best agent. Marc Perrin attributed Miraval Provence's success "to the Pitt-Jolie formula - the Perrin family - the Wine Spectator."
Two of the most attractive, successful and desirable people in the world have been publicly emphatic that they are single and never dated anyone since the divorce filing four years ago because they've privately been together as a couple all this time.
"Pitt might have been up anyway since he’s an admitted binge-watcher: The latest in his Netflix queue is “Mindhunter" Season 2. “That’s great,” says Pitt, who also has definite thoughts on “Netflix-cheating” as a concept. “See, this is the problem with (couple) viewing. It’s something you’ve got to say, ‘Honey, you're just going to have to catch up because I can't wait.'” (USAToday)Even more telling, couples in the midst of divorce do not add to their joint or community properties. Brad and Angelina have continued to make very substantial joint capital investments and have plans in place for more because they fully intend and expect to be a couple forever.
Actions speak louder than than imposed legal filings.
Francois, How did the relationship start between the Perrin family and Brad Pitt and Angelina Jolie?
"Six years ago Brad come at Beaucastel and ask the family to help him to produce wine at Miraval. And we said to Brad, 'Our work is to produce wine, we are not consultants. If you want, we can do something together. We can have a part ownership.' And he say, 'OK, we can do this.' And today we have sort of part ownership with Angelina and Brad, 50:50, to produce a wine of Miraval. That means the Chateau of Miraval owned by Brad and Angelina Jolie -- the vineyard is owned also by Angelina -- but we take care of everything in the culture, in the vineyard and in the wine-making. And after we sell the wine all over the world."
Les Echos
Publié le 26 janv. 2020 à 18h38
«Les volumes seront très raisonnables. Environ 10.000 bouteilles pour commencer et nous ne prévoyons pas de produire plus de 25.000 bouteilles à terme. L'ambition est vraiment d'élaborer un champagne rosé de référence», ajoute Rodolphe Peters.
Selon lui, «il s'agit de pousser la qualité le plus loin possible en s'appuyant sur l'expertise de la famille Perrin et de Miraval dans l'élaboration des saignées de rosé et celle de Pierre Peters dans le travail des grands champagnes Blanc de Blanc et des rosés d'assemblage».
«C'est un projet familial entre Angelina Jolie, Brad Pitt et leurs enfants avec les familles de vignerons Perrin et Peters, ces deux dernières se connaissant depuis longtemps», détaille Guillaume Jourdan, de l'agence Vitabella, chargée de la communication du domaine varois Miraval.
«Nous travaillons sur ce projet depuis trois, quatre ans. Si la société est bien créée, il nous reste encore de nombreux détails à travailler comme le packaging ou la date de sortie», dit-il sans pouvoir préciser la date de mise sur le marché des premières bouteilles.
Installée depuis 1858 au Mesnil-sur-Oger, la famille Peters exploite un domaine de 19 hectares au coeur de la Côte des Blancs, le royaume du cépage blanc Chardonnay au sud d'Epernay. Ses cuvées Blanc de Blanc sont vendues en Europe comme en Asie et en Amérique du Nord. Leur production annuelle avoisine les 160.000 voire 170.000 bouteilles.
(Microsoft translator)
"The volumes will be very reasonable. About 10,000 bottles to begin with and we do not plan to produce more than 25,000 bottles eventually. The ambition is really to create a reference rosé champagne," adds Rodolphe Peters.
According to him, "it is a question of pushing quality as far as possible by drawing on the expertise of the Perrin family and of Miraval in the production of rosé and that of Pierre Peters in the work of the great Blanc de Blanc champagne and rosés blends."
"It's a family project between Angelina Jolie, Brad Pitt and their children with the families of winemakers Perrin and Peters, the latter two of whom have known each other for a long time," explains Guillaume Jourdan of the Vitabella agency, responsible for the domaine Miraval.
"We have been working on this project for three, four years. "If the company is well-created, we still have many details to work on, such as packaging or release date," he says, without specifying when the first bottles will be put on the market.
Settled since 1858 in Mesnil-sur-Oger, the Peters family operates a 19-hectare estate in the heart of the Côte des Blancs, the kingdom of the white Chardonnay grape variety south of Epernay. Its Blanc de Blanc vintages are sold in Europe as well as in Asia and North America. Their annual production is around 160,000 or even 170,000 bottles.
L'est Republicain
Par - 31 janv. 2020 à 05:05 - Temps de lecture : 2 min
… Et, désormais, ce projet de lancer avec Angelina Jolie et Brad Pitt une maison de champagne exclusivement dédiée au rosé, en l’occurrence d’assemblage (la Champagne est l’unique région viticole française autorisée à mélanger vin rouge, reconnu par l’AOC, et vin blanc). « Cela sera la seule maison en Champagne à produire uniquement du rosé », a expliqué Rodolphe Péters, son dirigeant.
Avec ou sans bulles, le rosé est devenu un véritable phénomène de société. Il représente aujourd’hui un quart des ventes de vins en France. Une percée rapide et qui a gagné le monde entier où il réalise désormais 10 % de ventes.
(Microsoft translator)
"Six years ago Brad come at Beaucastel and ask the family to help him to produce wine at Miraval. And we said to Brad, 'Our work is to produce wine, we are not consultants. If you want, we can do something together. We can have a part ownership.' And he say, 'OK, we can do this.' And today we have sort of part ownership with Angelina and Brad, 50:50, to produce a wine of Miraval. That means the Chateau of Miraval owned by Brad and Angelina Jolie -- the vineyard is owned also by Angelina -- but we take care of everything in the culture, in the vineyard and in the wine-making. And after we sell the wine all over the world."
Les Echos
Publié le 26 janv. 2020 à 18h38
«Les volumes seront très raisonnables. Environ 10.000 bouteilles pour commencer et nous ne prévoyons pas de produire plus de 25.000 bouteilles à terme. L'ambition est vraiment d'élaborer un champagne rosé de référence», ajoute Rodolphe Peters.
Selon lui, «il s'agit de pousser la qualité le plus loin possible en s'appuyant sur l'expertise de la famille Perrin et de Miraval dans l'élaboration des saignées de rosé et celle de Pierre Peters dans le travail des grands champagnes Blanc de Blanc et des rosés d'assemblage».
«C'est un projet familial entre Angelina Jolie, Brad Pitt et leurs enfants avec les familles de vignerons Perrin et Peters, ces deux dernières se connaissant depuis longtemps», détaille Guillaume Jourdan, de l'agence Vitabella, chargée de la communication du domaine varois Miraval.
«Nous travaillons sur ce projet depuis trois, quatre ans. Si la société est bien créée, il nous reste encore de nombreux détails à travailler comme le packaging ou la date de sortie», dit-il sans pouvoir préciser la date de mise sur le marché des premières bouteilles.
Installée depuis 1858 au Mesnil-sur-Oger, la famille Peters exploite un domaine de 19 hectares au coeur de la Côte des Blancs, le royaume du cépage blanc Chardonnay au sud d'Epernay. Ses cuvées Blanc de Blanc sont vendues en Europe comme en Asie et en Amérique du Nord. Leur production annuelle avoisine les 160.000 voire 170.000 bouteilles.
(Microsoft translator)
"The volumes will be very reasonable. About 10,000 bottles to begin with and we do not plan to produce more than 25,000 bottles eventually. The ambition is really to create a reference rosé champagne," adds Rodolphe Peters.
According to him, "it is a question of pushing quality as far as possible by drawing on the expertise of the Perrin family and of Miraval in the production of rosé and that of Pierre Peters in the work of the great Blanc de Blanc champagne and rosés blends."
"It's a family project between Angelina Jolie, Brad Pitt and their children with the families of winemakers Perrin and Peters, the latter two of whom have known each other for a long time," explains Guillaume Jourdan of the Vitabella agency, responsible for the domaine Miraval.
"We have been working on this project for three, four years. "If the company is well-created, we still have many details to work on, such as packaging or release date," he says, without specifying when the first bottles will be put on the market.
Settled since 1858 in Mesnil-sur-Oger, the Peters family operates a 19-hectare estate in the heart of the Côte des Blancs, the kingdom of the white Chardonnay grape variety south of Epernay. Its Blanc de Blanc vintages are sold in Europe as well as in Asia and North America. Their annual production is around 160,000 or even 170,000 bottles.
L'est Republicain
Par - 31 janv. 2020 à 05:05 - Temps de lecture : 2 min
… Et, désormais, ce projet de lancer avec Angelina Jolie et Brad Pitt une maison de champagne exclusivement dédiée au rosé, en l’occurrence d’assemblage (la Champagne est l’unique région viticole française autorisée à mélanger vin rouge, reconnu par l’AOC, et vin blanc). « Cela sera la seule maison en Champagne à produire uniquement du rosé », a expliqué Rodolphe Péters, son dirigeant.
Avec ou sans bulles, le rosé est devenu un véritable phénomène de société. Il représente aujourd’hui un quart des ventes de vins en France. Une percée rapide et qui a gagné le monde entier où il réalise désormais 10 % de ventes.
(Microsoft translator)
And, now, this project to launch with Angelina Jolie and Brad Pitt a champagne house exclusively dedicated to rosé, in this case a blending (Champagne is the only French wine region allowed to mix red wine, recognized by the AOC, and white wine). ...
With or without bubbles, rosé has become a real social phenomenon. It now accounts for a quarter of wine sales in France. A rapid breakthrough that has spread around the world where it now generates 10% of sales.
With or without bubbles, rosé has become a real social phenomenon. It now accounts for a quarter of wine sales in France. A rapid breakthrough that has spread around the world where it now generates 10% of sales.
