Showing posts with label Maleficent Mistress of Evil. Show all posts
Showing posts with label Maleficent Mistress of Evil. Show all posts

Saturday, May 16, 2020











Wednesday, January 29, 2020







instyle
Angelina Jolie’s hair was in need of a little magic while she was filming Maleficent: Mistress of Evil.
Because it was tightly tucked under fairy horns for the majority of the film, the Oscar winner’s locks needed to be regularly repaired — and hairstylist Audrey Futterman had the perfect solution: Hask hair products (each less than $10). “I did my treatments on a daily basis for an entire month, because she was also having a problem with hair growth,” Futterman told InStyle at the Make-Up Artists and Hair Stylist Guild Awards on Saturday night in Los Angeles.
“It was a lot of tea tree oil, a lot of Argan," she said, referencing Hask's multiple mask offerings. Jolie was surprised by the results, Futterman added, especially from such affordable products. “She couldn't believe it! It was a regimen that I did for morning, afternoon, and evening, and I'd let her go home with her own wave, which was unusual for her to do. But she let me do it, because she saw the results.”
Futterman's work didn't just earn her praise from Jolie, but also from the Guild — she was nominated for an MUAHS award for her work on Maleficent. “It's such a personal award and nomination," she said, adding that it felt particularly special "because I'm working with my peers."

Sunday, January 26, 2020



Maleficent: Mistress of Evil’ Conjures Up First Place on Disc Sales Charts

Disney’s Maleficent: Mistress of Evil debuted at No. 1 on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Jan. 18.
The fantasy sequel, a follow-up to the 2014 “Sleeping Beauty” adaptation Maleficent, earned $113.8 million at the domestic box office.
The previous week’s top seller, Warner’s Joker, slid to No. 2 in its second week.
Another newcomer, Paramount’s sci-fi actioner Gemini Man, debuted at No. 3. The film earned $48.6 million from U.S. theaters.
Lionsgate’s Rambo: Last Blood in its fifth week dropped to No. 4 on the overall sales chart and No. 5 on the Blu-ray chart.
Sony Pictures’ Once Upon a Time in Hollywood was No. 5 on the overall sales chart and No. 4 on the Blu-ray chart in its sixth week.
Other new releases in the top 20 include Funimation’s Dragon Ball Super: Part 10 at No. 9 on the overall sales chart and No. 6 on the Blu-ray chart, and Lionsgate’s Jexi at No. 14 on the overall chart and No. 17 on the Blu-ray chart.
Blu-ray Disc formats accounted for 75% of first-week Maleficent: Mistress of Evil Sales, 60% for Gemini Man and 44% for Jexi. The 4K Ultra HD version comprised 10% of Maleficent: Mistress of Evil‘s total units sales, compared with 16% for Gemini Man. The 4K Gemini Man disc is the first UHD offered in the high 60 frames-per-second rate as opposed to the standard 24fps, and is being touted for its demonstration quality for UHD systems.
On the Media Play News rental chart for the week ended Jan. 19, Gemini Man took the top spot, with Joker slipping to No. 2. Maleficent: Mistress of Evil debuted as the No. 3 rental.
Once Upon a Time in Hollywood was No. 4, followed by Jexi and No. 5.


Thanks Felicity

Wednesday, January 15, 2020

Monday, December 30, 2019








Tuesday, December 17, 2019




/Film is debuting a new Maleficent: Mistress of Evil clip that will be available in full upon the film’s release on Digital and Blu-ray later this month. The clip digs into the VFX used in the film, overseen by VFX supervisor Gary Brozenich. The fantastical world of Maleficent seems at first to be composed entirely of CG shots, but producer Jeff Kirschenbaum describes how that is not the case.


Heading soon to home video, Maleficent: Mistress of Evil.
In our exclusive featurette, we get a peek behind the scenes as the talented crew works with the actors to fine-tune their movements. "We did it with a combination of different things," says Simon Crane, second unit director. That includes practical "flying" with cables. Angelina Jolie explains some of the challenges involved with those maneuvers: "You're clamped into it like you become a piece of the machine itself and you're working with … puppet masters." We also hear how the final scene of the movie echoes the final scene in Maleficent.
Watch the fascinating video below. Maleficent: Mistress of Evil will be available to watch on FandangoNow on December 31.


Sunday, November 17, 2019



deadline
MALEFICENT: MISTRESS OF EVIL
In the 5th weekend, Disney’s sequel is still holding nicely, grossing $11.8M this frame for $353M overseas. Globally, $459M makes the sorceress the the No. 13 worldwide release of 2019, soon moving up to the 12th spot. The original Maleficent did $382M internationally at current exchange rates, putting Mistress of Evil $30M shy of that total. The film has already passed its predecessor in China, France, Korea, Brazil, Russia, Philippines, Indonesia, Thailand, Netherlands, Malaysia, Argentina, Poland and India.
Top 5 markets are China ($48.8M), Russia ($33M), Mexico ($23.6M), France ($19M) and Brazil ($18.5M).


Scott Mendelson
Walt Disney’s Maleficent: Mistress of Evil earned $1.187 million (-40%) to pass $100 million domestic, setting the stage for a $4.86 million (-42%) fifth weekend and $105.653 million 31-day cume. Presuming it has still earned 78% of its money overseas, the $185 million Angelina Jolie flick will end tomorrow night with around $465 million worldwide. That’s past the arbitrary 2.5x “break even” point. It may not be a super smash, but it’ll eventually break even (and possibly turn a profit) over the long haul as it makes its way to $500 million global. Moreover, to the extent that the ten million (or more) Disney+ subscribers missed this one in theaters, it’ll be an A-level premiere when it pops up on the streaming service next year.

Sunday, November 10, 2019




deadline
Meanwhile Maleficent: Mistress Of Evil, which started off somewhat slowly a few weeks back, crossed the $400M mark globally this frame, conjuring $430.3M to date. This is the third Disney Live Action title to get to the benchmark this year. The overseas cume after a $19.9M frame is $333M. The Angelina Jolie sequel has topped the original tile in 12 market including China, France, Korea, Russia, Indonesia and Poland.

Thursday, November 7, 2019


Mendelson makes interesting statistical comparisons.  But I find some of his arguments less than convincing.  I seriously doubt MMoE was advanced from May 2020 in order to get it to Disney+ faster.  There is already an abundance of material for Disney+.  But I could imagine that Eternals' release in November 2020 might have played a role since a 6-month gap between them would mean an overlap in their campaigns with both prominently featuring Angelina in fantasy roles.  Disney has a lot more riding on Eternals which anchors phase 4 of the MCU and their first priority would be to protect it.  When they announced the change in MMoE's release date in early March this year Angelina would have already been signed for Eternals.  Her involvement was leaked in late March.

If they had gotten a truly competent director, the change in release date may not have mattered.  As it is, Disney could have tweaked MMoE into a better film, crafted a more effective promotional campaign, and MMoE could have benefited from a summer release.  The difference would be the gap between MMoE's eventual haul and M's $758M.  

We'll have to wait til Frozen 2 is released to judge how well MMoE held.  Its week to week hold has been good so far, down 32% (domestic) from the previous weekend, down 38% for the week --  a reflection of good word of mouth and its audience score.  Mendelson points put that MMoE has already done better than Alice TTLG, Dumbo and Mary Poppins Returns.  All had much lower audience scores of 48%, 50% and 66% respectively.


Forbes

Scott Mendelson

In a random Tuesday box office update, Walt Disney’s Maleficent: Mistress of Evil, starring Angelina Jolie, Elle Fanning and Michelle Pfeiffer, earned $1.74 million yesterday, falling just 20% from last Tuesday and jumping an absurd 106% from Monday. I don’t know if that’s a record (non-holiday) Monday-to-Tuesday jump, but it’s almost certainly among the very biggest. The Angelina Jolie flick has now earned $87.824 million as it remains on track for a $115 million domestic total. That’s a sharp comedown from Maleficent’s $242 million domestic cume in the summer of 2014, especially as this sequel cost about the same ($180 million) as its predecessor. It has earned just 22% of its global total in North America. As such, Mistress of Evil should cross $315 million overseas and $400 million worldwide today.

Alice Through the Looking Glass ($299 million in 2016),  
Dumbo ($350 million in 2019) and  
Mary Poppins Returns ($349.5 million in 2018).

Oz: The Great and Powerful ($492 million in 2013) and
Cinderella ($542 million in 2015).

Rio 2 ($131 million/$500 million worldwide in 2014)),  
Ready Player One ($137 million/$587 million in 2018),  
Transformers: The Last Knight ($130 million/$605 million in 2017) and  
Life of Pi ($125 million/$609 million in 2012)

Fate of the Furious earned $226 million in North America in 2017, which is the lowest domestic total for any Hollywood flick that earn on to earn even $900 million worldwide, let alone its eventual $1.236 billion global cume.  
Fast & Furious Presents: Hobbs & Shaw earned $758 million despite “just” $173 million domestic, the third-lowest domestic total for a live-action $700 million-plus Hollywood release after Pirates of the Caribbean: Dead Men Tell No Tales ($172 million out of $794 million in 2017) and
2012 ($166 million/$769 million in 2009).

The Last Samurai ($111 million domestic and $457 million worldwide in 2003),  
The Chronicles of Narnia: The Voyage of the Dawn Treader ($104 million/$415 million in 2010),
The Mummy: Tomb of the Dragon Emperor ($102 million/$403 million in 2008),  
Pacific Rim ($101 million/$411 million in 2013) and  
Troy ($133 million/$497 million in 2004). And it should be noted that there has yet to be a fourth Mummy or Narnia flick while Pacific Rim: Uprising earned just $290 million worldwide in 2018.

Even if Mistress of Evil, which I will argue was a better movie than its predecessor, won’t be a blow-out hit, just breaking even is a qualified win for this one. That’s both because it was (arguably) dropped into theaters this year instead of May 2020 in order to get it onto Disney+ faster and because it shows that the live-action Disney fairy tales can potentially justify sequels, especially if they can keep the budgets in check. Moreover, even if they lose a few bucks spending too much on Maleficent 2, they still have a mega-budget theatrical offering to tout as a “big deal” when that movie arrives on Disney+. And, yes, folks spending money on Maleficent: Mistress of Evil is folks not spending money on non-Disney movies.

If the goal is market share, then even a box office disaster like the (as of now) $145 million-grossing Terminator: Dark Fate (which Fox/Disney is distributing outside of North America and China) helps the Mouse House. Between October 17 and December 25, Disney had/will have the second-biggest global grosser of the fall (between Joker and It Chapter Two), the two biggest global live-action flicks of the Thanksgiving season (Terminator: Dark Fate and Fox’s Ford v Ferrari, unless Doctor Sleep pulls a Conjuring for Warner Bros.), the biggest toon of Thanksgiving (Frozen II) and Christmas (Spies in Disguise) and presumably the biggest movie of the post-summer calendar (Star Wars: The Rise of Skywalker). At least for the end of 2019, Disney’s acquisition of Fox will allow it to totally control market share.
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Still talking about cameras and still not mentioning it's star.





Sunday, November 3, 2019


Coming in again almost $1M above the studio's weekend estimates for both domestic and interational

Domestic (22.1%)
$85,240,391
International (77.9%)
$299,906,164
Worldwide
$385,146,555



Variety
Among holdovers, Disney’s “Maleficent: Mistress of Evil” brought in $40 million this weekend ... Though the first film earned a massive $500 million abroad, “Maleficent 2” has already surpassed the lifetime tally of the original in 11 markets, including China ($46.9 million), Russia ($28.2 million) and France ($15.3 million).


------

Random

Break even per Deadline is $400M and MMoE should pass that within the coming week.  MMoE is making just half of what M made in North America, but a far greater % (95% vs 70%) of the audience liked it.  That is helping MMoE hold well and should boost ancillary revenues.  Perhaps more important, strong audience goodwill means Disney has a more valuable franchise in its hands.  Even before MMoE appears in Disney+ the numbers should already justify a sequel.  If they decide to move forward with M3, they will hopefully have learned their lesson and not choose another unproven director.  M was Robert Stromberg's first as a director.  MMoE was Joachim Rønning's first on his own -- all his previous films were with his directing partner Espen Sandberg.  A female director would be fitting for a female-led franchise.

Wednesday, October 30, 2019









On its 12th day of release MMoE finally passed M's opening weekend $69.66M to $69.43M.  It should pass $300M worldwide tomorrow.  If international continues to perform well, the gap between M and MMoE in the final tally even accounting for exchange rate fluctuations may just be the gap for North America -- which based on its current trajectory looks like around -$100M.  Breakeven is reportedly $400M. RT has been steady at 95%.





 

Random

Rønning had previously cited the "privilege to be working with the legendary Michelle Pfeiffer" and "the great @ellefanning" and now cites the "Amazing cast," but still no specific mention of Maleficent herself.  In the only other set photo he posted of the two of them to celebrate "How it feels to have the #1 movie in the world" he did not mention her.  In fact, he has never mentioned her by name.  It isn't clear if relations between them were already strained during filming.  He had said he thought her lipstick in the first Maleficent was too red and they had "hours and hours" of discussions on what shade to use, the angle of her horns, etc  It was a total and unnecessary waste of time given that the audience already knows and likes Maleficent's appearance from the first.  Instead of focusing on how best to tell the new story, he was arguing over details that were long settled and best left to others.  This was reflected in his direction which missed the forest for the trees.  

A Disney employee tweeted: "Regardless of how it does, I’m still v thrilled to watch this film that #AngelinaJolie worked & pushed so hard to mold into its best shape possible in spite of all the hardships & over bearing men."  It might be one man in particular since she obviously loves working with Disney and Disney loves her.  From the lengthy debate over the shade of Maleficent's lipstick, Angelina had to battle for every inch past Rønning's focus on minutiae instead of the storytelling.  When Rønning gave an anatomy of the pivotal dinner scene to VF, he talked more about how they rigged and positioned the cameras instead of providing further insight into the critical interactions around the table and what they signified.  This was symptomatic of his fatal flaw as a director -- he is not a good storyteller and shows little interest in the story.   His singular focus was on the visuals but instead of enhancing and providing greater clarity to the story, he muddled it.  Angelina had to work and push so the story she and Linda Woolverton worked on could shine through.  It is the story that audiences connected with.  The unrelentingly dark trailers did not hint enough at the feel-good story at the heart of the film that would have attracted more families to see it. 
 
Disney's choice to direct the first Maleficent was Robert Stromberg who won 2 Oscars as an art director but had never directed before.  The thinking apparently was they had a strong script and only needed someone who could conjure up a magical world.  Disney found what he submitted to them problematic and CCO and co-Chair Alan Horn reportedly personally recut Maleficent. But if Angelina had any creative differences with Stromberg, it didn't show as she posed with hm and his family at the premiere.  In the London press con for MMoE, she said he "had made a beautiful film."

Rønning was also Disney's choice and MMoE is similarly the first film he directed on his own without his
directing partner, Espen Sandberg   His previous films including Pirates OTC Dead Men Tell No Tales and Kon Tiki were all done alongside Sandberg.  In a battle of unproven directors, Stromberg's M had better reviews than Rønning's MMoE -- 53% to 40%.  There was not enough time to rework MMoE the way they did with M since its release was advanced from May 2020 to October 2019.  Based on his propensity for needless debate, Rønning was also more intransigent than Stromberg.  A manifestation of the rocky relationship between Rønning and Angelina is they never stood next to or even near each other at any premiere or press con -- highly unusual for a director and his principal star.  As noted previously, she was cold and evasive when asked about him during the London press con, avoiding any comment about him or his work.
 

It was Disney's decision to go with two inexperienced directors to helm the two Maleficents so they don't have to look far to assign responsibility for the problems both films had.  If they had chosen better, proven directors,  they would have had better films, better critical reception, better box office receipts.


-- Fussy











HOLLYWOOD, CA - MAY 28: Actress Angelina Jolie (L) and director Robert Stromberg attend the World Premiere of Disney's "Maleficent", starring Angelina Jolie, at the El Capitan Theatre on May 28, 2014 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images for Disney)






Monday, October 28, 2019





Estimate was $18.5M.  Again coming in close to $1M above estimates.  A good 2nd weekend hold of - 47.5%, Sat. and Sun. down just 40.75%.  It retains the #1 spot since Joker's actual is $19.24M. Bragging rights are very important for MMoE in its 2nd week to convince people it is worth seeing in theaters and make up for the ineffective prior marketing. It will take a few more days for MMoE to equal M's opening weekend.   It may make up lost ground by having a longer run with less competition.


Sunday, October 27, 2019




MALEFICENT: MISTRESS OF EVIL

After an international debut that was at the low end of expectations last week, Disney’s Maleficent: Mistress Of Evil had a good hold of -43% and with families turning up during the midweeks. The overseas weekend was worth $64.3M for an offshore cume of $228.1M and a global tally of $293.5M to date.

Europe held well with France down just 10%, the Netherlands -11%, Poland and Russia off 35%, and the UK and Germany dipping 36%.

Asia/Pacific, excluding China, has grossed $98M regionally while China, which performed solidly in the midweeks, dipped 61% for a $42M cume through Sunday. Also of note, MMOE is now the all-time highest grossing Disney Live Action release in Thailand.

Latin America as an overall region dropped by just 37%, holding No. 1s in Mexico, Brazil, Peru, Colombia, Ecuador, Central America, Venezuela and Paraguay. 

Overall, Maleficent 2, while not casting a mega-spell, has passed the lifetime cume of the original in Indonesia, Thailand, Argentina, Russia, India and China (unadjusted).
The Top 5 are China ($42M), Russia ($21.2M), Mexico ($15.1M), Brazil ($10.1M) and France ($9.9M).




Random

I think the clip above captures the feel of MMoE better than the other clips and trailers they released which focused heavily on the dark scenes and didn't make it look like a fun fairy tale for the whole family.  As Deadline pointed out, the film's marketing failed to effectively sell the film and show how it was different from the first.  That may be among the issues a Disney employee alluded to in her tweet: "Regardless of how it does, I’m still v thrilled to watch this film that #AngelinaJolie worked & pushed so hard to mold into its best shape possible in spite of all the hardships & over bearing men."  Angelina was very cool when asked why she wanted to work with Rønning at the London press con.  She clarified it was Disney who was "very excited about Joachim."  She added it is "always interesting to work with different directors and have a new take on a film, since our first director made a beautiful film and then to see with new fresh eyes."  And with a shrug she quickly tossed the question over to the rest of the cast: "Does anybody else have thoughts on Joachim?"  She made no comment about his work or her experience working with him.  Linda Woolverton had praised Angelina, "She’s a really multi-talented individual. She isn’t just all about being an actress. She really brings so much to the table."  Rønning described her as "Relentless."  He is undoubtedly one of the "over bearing men" who caused her "hardships" and by the time the film was released, their relationship was so strained she did not want to stand beside him on any red carpet or public appearance.  The general audience connected with MMoE's story and message which Woolverton said she and Angelina worked on together.  With over 11K ratings, MMoE's audience score remains at 95% and is its source of strength.  The critics on the other hand looked at the storytelling -- and felt it did not work enough to support the cast or the visuals.  Angelina probably agreed.  More verified accounts raved about OUATIH and Ad Astra than MMoE.  If there is an M3, it will have a new director -- probably a female director -- not necessarily Angelina.


-- Fussy



















Thursday, October 24, 2019







When you created the backstory for Maleficent and you wrote the first film, did you think, even then, that there was a chance you’d be able to return to this character and explore her and her world further for a sequel, or were you surprised when Disney actually came back to you for another film?
WOOLVERTON: Well, we were just trying to get that one accomplished and successful. We had no idea how it would be accepted because with the change-up, making Maleficent the protagonist, it was just insane. When they came to me with that, I said, “That can’t be done. She kills a baby. Can’t happen! Cannot!” And then, I went away and thought about it, and I came up with a way to make us understand where she was, at that point in time. We changed it from dying to just sleeping forever because dying was just too much.

Was there a moment when you realized they were serious about wanting a sequel?
WOOLVERTON: It took awhile to decide to do the sequel, and then it took awhile to find what that would be. We went down three paths that didn’t play out, so it took awhile to get this. It took a bit.

What was it that finally led you here? Did it help knowing what the story wasn’t to find what the story would be?
WOOLVERTON: That’s interesting. For me, I thought, “Okay, what happened? To me, the most significant thing about the movie is the relationship with Maleficent and Aurora, and how that changes as Aurora matures and becomes her own person. It’s really about motherhood, and mothers and daughters, and even the slant of the adopted child, which was very much Angelina Jolie’s feelings about it. That, to me, was the most significant thing, and that was always played up, through all of the various versions that we did. But it was also the concept of her discovering herself and where she came from because she was always different than everybody else. She was so big. Why was she so big? It was also about the discovery of others like her, and that theme of the destruction of nature.

I really appreciated that the prince also gets his own story, and is more than just the prince who rides in to save the princess.
WOOLVERTON: Yeah. It was too bad we didn’t get the original guy (Brenton Thwaites), but this current fellow (Harris Dickinson) is fantastic. I actually talked to my daughter about modern relationships with young people, especially strong women, and how that has changed, and how we could depict that, in a really positive way. I feel really happy about the fact that you really, really feel that they love each other.

There are so many fun side characters in this. Were there any of the supporting characters that you found most fun or entertaining to write for?
WOOLVERTON: They were all fun. My favorite character of all, who really didn’t get that much to do in this one is Diaval. I love him. He’s the one who says no to power. He’s her conscience. She torments him. And I love the actor. Sam Riley is really great. But all of the little supporting characters are really fun, too. We got more personality for the different fairies this time. We actually got to make personalities for them, which was wonderful.

Did any scenes or characters get cut from the film, that you were bummed not to get to see in the finished product?
WOOLVERTON: No. Nobody got cut. Everybody hung in there. They were all in. Everybody had their moment in the sun.

Did already knowing who Maleficent is make it easier to write for her, this time around?
WOOLVERTON: Yes. It took a long time to find her, in the first movie. I would write a version and Angie would say, “We lost her.” And then, I would go back and rewrite it again. So, finding that balance for Maleficent was hard because she isn’t mushy and she’s not prone to sentiment. So, to find that character and see within her, her deep feelings and her caring for her daughter, was a fine balance. But then, we knew that and we had that, so we could move forward. And then, the new thing, with this one, was to make her vulnerable. How do you make that strong character vulnerable, when she enters into her new world?

What’s it been like to have someone like Angelina Jolie to work directly with, throughout the process of all of this?
WOOLVERTON: She was so much a part of creating it, and we worked very closely together creating this version of Maleficent, as opposed to the original animated movie. So, my relationship with her was really founded in that. We discovered the character together. And the thing about Angie is that she’s a writer, as well. She’s a really multi-talented individual. She isn’t just all about being an actress. She really brings so much to the table. If it would have just been me, the character would have been softer because I’m a little softer than Angelina. So, finding that middle ground was the key.

Since you were taking the antagonist of the story and making them the protagonist, was it challenging to then find an adversary for her that was someone she could actually fear a bit?
WOOLVERTON: Yeah. That was one of the bumps, along the way. She has to have a worthy opponent because she’s so powerful. The question was always, “Well, why doesn’t she just turn everybody into frogs and be done with it?” As with the first movie, we had to limit her power somehow. In the first movie, we had the iron. In this one, we wounded her, which limited her powers, and then found a way to destroy her and her kind, with Ingrith. And then, the casting was also important, with these two very powerful, equal stars. Ingrith had to be bad enough to make her a worthy opponent to Maleficent. Plus, there was the emotional connection of the threat to Maleficent, of taking her daughter away.

A lot of writers include pieces of themselves in their characters. Do you feel like there are aspects of you in Maleficent?
WOOLVERTON: Yes, I do. I don’t think you can write a character of that nature without finding yourself in it somehow. Also, with my agenda of moving the needle forward, every time out, I really wanted to depict women, in all of our different colors, and not just being nice or heroic, all the time. We can be bitches, and I wanted to show us all, in all of our colors. She embodies all of that.

You’ve written movies, you’ve written for television, you’ve written animated projects, and you’ve worked with Disney for a number of years. Have you had any conversations about writing anything for Marvel or for Lucasfilm? Do you have interest in doing a superhero movie or a Star Wars movie, if those opportunities were to arise?
WOOLVERTON: I really don’t. I think there are people that are better at that than I am. They’re done so well that I really couldn’t even bring anything new to what they already have. I put a lot of emotion into my work. I can write an action, but I get bored if there isn’t something in its heart and it isn’t going to move the audience, in some way. Those movies do, no question about it, but the way that we connect to characters and the way that they stand the test of time is how we see ourselves in them, in our common humanity.

Is there a type of character that you would still love to write for, to explore, and to get to know deeper?
WOOLVERTON: There are so many characters that are not even necessarily Disney characters. There are certainly women characters, and they don’t always have to automatically be the strong woman either. We can watch them get there. Also, I really want to look at all of the different ethnicities and indigenous cultures. There are a lot of stories that actually need to be told and a lot of voices that haven’t been heard, so if I can help find a way to shine a light there, I’d like to do that, too. 



Random

As Disney has been proudly trumpeting, MMoE is entering its 2nd weekend with a 95% audience score based on an already sizeable 8.6K ratings.  It has only gone down 1% from its peak and may thus be close to its equilibrium level.  For comparison, fan boy faves Zombieland is at 89% based on 5.6K ratings from an initial high of 95%, and Joker is at 89% based on 52K from a high of 98%.  Maleficent does not have a fanatical base so the initial ratings were always closer to the general public's.  Since RT only shows ratings from verified ticket buyers, it is reflective of true audience sentiment.

-- Fussy

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The Rome Film Festival’s independently run Alice in the City sidebar, which is dedicated to films for children and youth, has scored several coups recently, including the European premiere of Disney’s “Maleficent: Mistress of Evil,” attended by stars Angelina Jolie and Michelle Pfeiffer. The sidebar also managed to get Casey Affleck to fly over for the Italian launch of his directorial debut, “Light of My Life.”
Variety spoke to co-founder and artistic director Fabia Bettini about how the event has managed to gain prominence on the international children’s festival circuit and maintain a distinctive identity.
At the recent MIA market in Rome, there was lots of talk about Alice making a quantum leap this year. How did you score the “Maleficent” premiere?
Alice’s strength has always been, paradoxically, not to chase after stars. When we see a film we fall in love with it, regardless of its star power. I adore “Maleficent 2.” In speaking to Disney months ago, we saw that we could have a premiere close to our festival dates. So…we gambled on it and we got lucky.

Initially, it was just meant to be Michelle Pfeiffer [attending]. But then Angelina Jolie decided to come, which obviously became a game changer, and so it became the European premiere, ahead of London. This is because Disney has been aware of what we’ve been doing for the past 17 years…Maybe “Maleficent” didn’t need us to help it compete with “Joker,” though we are happy that it’s now ahead of “Joker” [at the Italian box office]. But maybe they did benefit from us in terms of our know-how in turning out a really appealing premiere.