THR
9:00 AM PDT 7/26/2012 by Gary Baum
Courtesy of Cedars-Sinai Medical Center
Steven Spielberg at the Pediatric Research Center
Whose heart had to be
resuscitated nine times (by Garry Marshall's wife!), who ordered in from
Chasen's (yes, it was Liz Taylor), and does a celebrity baby ward
really exist? In its Philanthropy 2012 issue, THR reveals how
Cedars-Sinai, the medical world's most glam facility, ended up with both
boldface patients and patrons.
This story first appeared in the August 3 issue of The Hollywood Reporter magazine.
From birthing room to deathbed, no institution in L.A. can claim
anywhere near as emotionally central or uniquely sweeping a hold on the
entertainment industry as the internationally renowned Cedars-Sinai
Medical Center. Whether it's
Patrick Swayze fighting pancreatic cancer,
Frank Sinatra dying of a heart attack,
Madonna undergoing hernia surgery,
Jessica Simpson
having a baby -- or untold behind-the-scenes business players privately
tending to the health of themselves and their loved ones -- Hollywood's
hospital is almost inevitably involved. Sure, there are other medical
meccas favored by those in the industry (UCLA's med school, after all,
is named after
David Geffen, and Saint John's in Santa
Monica is popular for its maternity ward), but Cedars, as it's known,
boasts by far the most hallowed history for not only treatment but also
Hollywood giving. Celebrating its 110th anniversary this year, the
hospital has been built and steered in significant ways by the industry
and certainly wouldn't be considered a world-class facility, recognized
today both for its top-notch care and research strides in everything
from stem cells to strokes, without its help.
"It's a big part of the good times and the bad," says Gersh partner
Leslie Siebert, who's active with Cedars' Women's Guild and was born at the hospital, as were her kids. Adds
Jeffrey Katzenberg,
a Cedars board member since 1998, who says he has never lived more than
a mile from the campus during his time in town: "I know the facility
very well as a user. Every medical emergency has been there, those
breaks and those sprains. My in-laws passed away there; my children were
born there. It's defined my life in an essential way, as it has for so
many people in our industry."
The massive 24-acre complex delivers 7,000 babies a year, performed
nearly 100 heart transplants during the past 12 months, is the only
private hospital in the county with a Level 1 trauma center and is a
nexus for thousands of uninsured Angelenos who receive many millions of
dollars in services each year at little or no cost. So it's hard to
imagine it was founded as a 12-bed facility in a Victorian house near
downtown in 1902. Then called Kaspare Cohn Hospital, it was run by the
Hebrew Benevolent Society. Later renamed Cedars of Lebanon, an Old
Testament reference to the timber used for Solomon's Temple, it expanded
into a grand Art Deco building on Fountain Avenue in Hollywood and
tapped the wallets of film moguls
Jack Warner and
Joseph Schenck, as well as
Will Rogers.
(In 1976, that property would be purchased by the Church of Scientology
for its West Coast headquarters and painted bright blue.) After World
War II,
Al Jolson deeded his two-acre estate on
Mulholland Drive to assist in a $1 million drive toward construction of a
maternity and pediatrics pavilion to handle the post-war baby boom.
Meanwhile, another Jewish hospital, the Mount Sinai Home for the
Incurables -- which soon decided to go by the only slightly less
depressing Home for the Chronic Invalids -- opened in 1926 in
Yiddish-speaking, working-class East L.A. In 1928 Louis B. Mayer held a
big Hollywood Roosevelt Hotel fund-raiser to help underwrite
hospital-stays coverage at $2 a day. Everyone from
Norma Shearer and
Joan Crawford to
Barbara Stanwyck and
George Raft attended and even performed at its gala events, often at the urging of the Jewish studio heads who were their bosses.
Cedars' Fountain Avenue facility, located near the Paramount lot, couldn't help but become an industry magnet.
Marilyn Monroe
had her appendix removed there in 1952. (She taped a note to her
abdomen under her gown, imploring the doctor to cut as little as
possible: "I know it seems vain … please do whatever you can to prevent
large scars."). One time, when
Elizabeth Taylor was staying on the fifth floor,
Richard Burton
had Chasen's send over dinner -- and, to boot, ordered in a pair of the
restaurant's tuxedoed violinists to play. One of the hospital's most
frequent patients was
Peter Sellers. "Lovely guy; his heart stopped all the time," says
Barbara Marshall, director
Garry Marshall's
wife, who was an ICU nurse in the early 1960s, before the use of
electric defibrillation paddles. "We used to jump up on the bed and
pound him on the chest. I think I did it nine times."
After Cedars merged with Mount Sinai in 1961, in part so the Jewish
hospitals would no longer need to compete on the fund-raising front, it
began drawing financial support from
Jules C. Stein and Lew and
Edie Wasserman, as well as TV- and radio-spot fund-raising assistance from
Charlton Heston and
Jack Lemmon.
By this time, Mount Sinai had migrated to the increasingly Jewish
Westside to a location at the still far-from-chic intersection of
Beverly Boulevard and San Vicente Boulevard, a neighborhood then defined
by its unsightly oil derricks, barbecue joints and pony rides. (Chanel
wouldn't hang its shingle a stethoscope's toss away on Robertson
Boulevard for nearly half a century.) When the two facilities formally
became one on the site in 1976, the new centerpiece tower was named
after Hollywood makeup kingpin Max Factor, whose family foundation
provided pivotal philanthropic support with a then-unprecedented $4
million gift in 1972, while the
Debbie Reynolds-backed Thalians Mental Health Center (closed earlier this year) anchored another portion of the property.
In time,
Steven Spielberg, TV game show producer
Mark Goodson (
Family Feud,
The Price Is Right) and former 20th Century Fox owner
Marvin Davis
would have buildings named after them to acknowledge
multimillion-dollar gifts, while programs in hereditary and colon cancer
and brain tumors would be titled for, respectively,
Gilda Radner, Sharon Osbourne and attorney
Johnnie L. Cochran Jr.
In addition, the two public streets that intersect the campus were
named George Burns Road and Gracie Allen Drive, after the comedic couple
who were longtime supporters. The A-list giving continues apace: On
June 14,
Barbra Streisand held an intimate fund-raiser at her Malibu house in honor of
Bill Clinton, with guests including
Haim Saban and
Ron Meyer and
tickets at up to $100,000 a couple. Streisand is working to raise $20
million for the Barbra Streisand Women's Heart Center at the hospital.
(She has also contributed $5 million to a separate cardiovascular
research and education program named after her there.)
Tales of industry affinity for Cedars -- which accounts for no less
than 5 percent of nightly room bookings at both the Four Seasons and SLS
hotels a few blocks away for pre- and post-stay patients, family
visitors and friends -- have become legendary.
Gore Vidal is again living in L.A. specifically for what he has called his "Cedars-Sinai years"; he and late partner
Howard Austen moved back from Italy as they became increasingly frail.
Mel Brooks, Alan Ladd Jr., Jay Kanter and
Paul Mazursky
would famously convene on Fridays at a corner table at the
since-departed Orso adjacent to the campus. "These guys liked it so they
could visit their doctors afterward," Mazursky told
THR last year. "The sound of the ambulances was something we got used to."
These days, Cedars -- whose campus is adorned with a 4,000-piece donated art collection that includes works by
Picasso, Warhol and
Hockney
-- vacuums Hollywood dollars from every direction. There's the Sports
Spectacular gala each May, which has raised $21 million for the Genetics
Institute by getting Fox Sports, CBS, AEG, ESPN and others to shell out
at the Century Plaza for a night honoring a
David Beckham or a
Kobe Bryant. In the fall, the roving Pink Party, run by super-connected Pacific Palisades boutique owner
Elyse Walker
in support of the women's cancer program, can pull in more than $1
million in an evening from the fashion-oriented film and TV crowd (
Jennifer Garner, Kim Raver, E!'s
Ashlan Gorse) as well as sponsors like CAA and the Sumner Redstone Foundation.
Still, the apex of giving remains the hospital's Women's Guild, which
turns 55 this year. Founded by a high-powered clique, including
Rosalind Russell, Fran Stark and
Nancy Sinatra, the guild now counts
Anne Douglas, Morgan Fairchild, Wendy Goldberg and
Marcia Ziffren (ex-wife of entertainment lawyer
Kenneth Ziffren)
among its leaders. The group, which began with the modest intent of
raising money for newborns' layettes, has ramped up its goals to funding
laser technologies, research chairs and, currently, a $20 million Lung
Institute. The guild has paid for it all by heavily leaning on their
husbands' pocketbooks and studio-head power, relentlessly working their
social circles and throwing what was for decades the industry's
undisputed top annual charitable event (
see sidebar).
Today, the hospital's Hollywood connections are an embarrassment of
riches. Who's that doing the voiceover on the in-house video for the new
Advanced Health Sciences Pavilion? Oh, just
Sidney Poitier. And who is
Eskedar Gobeze,
a member of the patient relations department, which, when situations
allow, can work the insider magic of getting people upgraded to the
much-preferred eighth-floor deluxe suites? Why, Gobeze is
Berry Gordy's lady friend, of course. (Observes
Anne Douglas:
"In patient relations, they say you can't go [to the eighth floor] if
you're still attached to a machine. You have to be able to breathe on
your own!") And the shaved-headed dude yukking it up with
Jack Nicholson courtside at a Lakers game? That's his doctor, the head of orthopedic surgery,
Robert Klapper -- who, natch, used to consult on
E.R.
The enduring fealty the industry has for the hospital made for a perilous moment several years ago for one longtime supporter.
Barbara Davis,
Marvin's widow, was in a serious car accident just after leaving an
opera opening in downtown L.A. Despite suffering a banged head,
punctured ribs and what turned out to be a blood clot in her lung, she
waved off efforts to bring her to the most proximate medical center.
Rather, she chose to endure a bumpy cross-town commute: "I said, 'Bring
me to Cedars!' Because when you go to Cedars, you're at home."
THE MATERNITY WARD TO THE STARS
"Celebrity babies" and "Cedars" have become synonymous.
Kourtney Kardashian, Jessica Simpson,
Victoria Beckham, Kate Hudson, Penelope Cruz and
Pink have all delivered there in the past couple of years. A skim of the births in any given issue of
THR's
"Hitched, Hatched, Hired" column reveals that far more industry progeny
are born at the hospital's maternity ward than its only real, if still
distant, rival: Saint John's Health Center in Santa Monica, where
Suri Cruise
came into the world. Although there's no designated celebrity wing and
no obvious extra security, stars with sizable entourages prefer the
three-bedroom, two-bath units at Cedars, particularly those with doors
marked 3127 and 3129. They feature hardwood floors and round-the-clock
doulas and cost $3,784 a day. But it's key to remember that those sweet
suites can't be guaranteed. "If people go into labor right before you
do, you're shit out of luck," according to one talent publicist.
Whenever a boldface name is expected to arrive (they usually park where
the doctors do and come in via a back entrance), Cedars is thick with
celebrity-weekly reporters on back-to-back shifts to be the first to
break the birth scoop. They tend to use the hospital's Starbucks as base
camp. Notes one tabloid vet: "We'll spot members of a star's entourage
grabbing a latte. That's often the giveaway."