Showing posts with label Joe Roth. Show all posts
Showing posts with label Joe Roth. Show all posts

Wednesday, January 28, 2015




variety

Joe Roth: We Should Nurture a New Generation of Movie Stars





I think maybe Tom Hanks and Leonardo DiCaprio are the last versions of movie stars. Put them in a movie, and people want to come see them. What we have now is what I call “conditional movie stars,” because they have not been given broader roles. The only time they are stars is when they are in a situation where the audience knows how they are going to behave. Stars are important because nobody is going to take a risk on an expensive movie if the actor doesn’t have the right pedigree.

There’s a difference between a celebrity and a star. People don’t go to see celebrities in movies. They go to see stars. On one hand, it’s a reflection of the culture. But I don’t think the actors themselves are doing a good enough job of protecting their privacy. This generation of actors doesn’t understand privacy. The more available you make yourself, the less mystique there is. Stay out of social media, because that’s not going to help your movie career. Julia Roberts stays out of it. Angelina Jolie stays out of it. She makes a movie, and she goes away. You find out about her again when she promotes the next movie.

And be very careful of the parts you choose. If you’re a young actor coming up, you should look at the career of people like Dustin Hoffman, who developed his best parts himself.

Hollywood is reluctant to take a risk on somebody it doesn’t know in a major role. There is no nurturing of stars anymore. Everything is a one-off. It takes Angelina Jolie as a director to get Jack O’Connell to be the lead of “Unbroken.”

Why is there such an aversion to risk? The movie business is no longer a central business to conglomerates. It’s only a fraction of what these companies generate. There’s no reason to take a risk on an area that generates only 8% of revenue, which I think is completely the wrong way of thinking. It’s only 8% of revenue when all you do is low-risk and obvious. When a “Frozen” happens, it’s a hell of a lot more than 8%, and it drives all kinds of business. The hits come from the fringes.

When I came into the film business in the early ’70s, it was more about show and less about business. The show people are sitting on the bottom of the see-saw, and the business people are now on top. It’ll change back again.










Sunday, June 8, 2014



“Market the intent of the producer, not what the director wrought.”  -- Joe Roth

That aptly describes what they did for Maleficent.  And fortunately, the film's story and message and Angelina's performance were strong enough to withstand Stromberg's muddled direction.  

From his remarks (below), the quality of a film clearly doesn't rank high in Roth's priorities and Angelina no doubt had to push hard to get Maleficent closer to where she wanted it to be.

-- Fussy







Kevin Winter/Getty Images

From failing his way up to out muscling directors, the veteran shared stories with an audience on the Warner Bros. lot.

Regaling a full house at the Produced By conference on the Warner Bros. lot Saturday, veteran producer and executive Joe Roth shared anecdotes that painted a picture of his trajectory from PA on a commercial shoot for Lipton Tea to studio head and successful producer.

 “I failed my way to the top,” Roth said, revealing that an early assignment ended in disaster. In a job as a location manager, “I got an entire commercial crew lost in Oakland for four hours and got fired.”

Other notable missteps included the 2003 flop Gigli – “when those things happen, there’s nothing left to do but cry,” he said – and spending many months working on a project in which the director, not Roth, controlled the rights. Eventually the project moved forward without Roth’s involvement. That film turned out to be a runaway success – it was Back to the Future – but Roth didn’t see a dime from it.

Of course, Roth himself is known more for his successes: Alice in Wonderland, Snow White and the Huntsman, and Black Hawk Down among them. Most recently, Maleficent opened last weekend at $70 million domestically ($171 million worldwide) and is expected to reach at least $126 million domestically by the end of this weekend. Nice numbers but, Roth said, in today’s world of media conglomerates, “Maleficent doesn’t move the needle.”

The secret of his success? Stay focused on the project and the audience. “Market the intent of the producer, not what the director wrought,” said Roth.

He later elaborated. “My feeling about directors is … if I hire a [director like] David Fincher, there’s nothing for me to do except get fat at craft services.” So instead, he prefers to work with directors who are “great at one thing, [rather than] good at many things. It’s a way for me to maintain control. It’s more fun for me.”

Email: jh@jhandel.com



A few other relevant Joe Roth quotes

starmometer

“When Disney came to me with this project, I’d already done several big visual types of movies and I’d learned that audiences make decisions about going to movies long before they know what the movie’s about,” continues Roth. “They get a vibe off some visual presentation that happens earlier than anything else. So, I thought, Angelina’s an experienced actress, Robert is going to be a great director and if he can provide the distinct visual style he brought to ‘Avatar,’ ‘Alice in Wonderland’ and ‘Oz The Great and Powerful,’ I think it’s a good marriage.”






Bloomberg:  Let's start with Maleficent.  Obviously a lot of buzz around the film right now.  How does the finished product compare to what you first envisioned for this.
Roth:   The finished product is so far superior to what I envisioned because Robert Stromberg is the man who designed Avatar and Alice in Wonderland and Oz and so its a spectacular looking film in 3D.  Really lush and taking you to places you've never been.

B And you're talking about somebody who has never directed a film at all...
R  I've backed a lot of first time directors who I think are ready and have a particular expertise.  With him it was visual.  And I felt that Angie is such a force on her own that the best way to support her was to have a great visual background.

B  Speaking of Angelina Jolie this is somebody who if she was not onboard with this film you would not have made it.  What does she think of the final product?
She loves the film.  She absolutely loves the film.  And boy she is a tough critic both on herself and on the film.  And we've worked hard and she absolutely loves the film and will be out promoting it.



Elle magazine cover story







Thursday, April 24, 2014





starmometer

Angelina Jolie Breathes New Life to Iconic Villain ‘Maleficent’

April 25, 2014 by  
Disney presents “Maleficent,” starring Academy Award®–winning actress Angelina Jolie in the title role.
Angelina
This year, 2014, marks the 55th Anniversary of the character who put a spell on young “Sleeping Beauty” in the animated feature released by Disney in 1959. Since her introduction, Maleficent has been Disney’s all-time most popular villain. Now she returns in this live-action version of the classic story—and there’s a lot about her we never knew.
“I loved Maleficent when I was a little girl,” says Jolie. “She was my favorite Disney character. I was afraid of her and I loved her.”
This duality intrigued producer Joe Roth as well. “This movie is about a character we’ve only known as hard-hearted and our story answers the question ‘Why?’ I’d like audiences to feel like they’ve entered a world they’ve never seen before with ‘Maleficent’ and I hope they come away feeling like no one is beyond redemption.”
“Maleficent” explores the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty” and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king’s newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever.
“Maleficent” is directed by two-time Oscar®-winning production designer Robert Stromberg (“Avatar,” “Alice in Wonderland”), in his directorial debut,and produced by Joe Roth. The screenplay is by Linda Woolverton (“The Lion King,” “Beauty and the Beast”) and the film is executive produced by Angelina Jolie, Don Hahn, Palak Patel, Matt Smith and Sarah Bradshaw.
Co-starring in the film are Sharlto Copley (“District 9”), Elle Fanning (“Super 8”), Sam Riley (“On the Road”), Imelda Staunton (“Vera Drake”), Juno Temple (“Atonement”) and Lesley Manville (“Secrets & Lies”).
Producer Joe Roth made a bold choice by placing first-time-director Robert Stromberg at the helm of such a big movie. “Rob Stromberg had just finished working with me on ‘Oz The Great and Powerful,’” says Roth. “I knew his production design work from having won Oscars® for ‘Avatar’ and ‘Alice in Wonderland.’
“When Disney came to me with this project, I’d already done several big visual types of movies and I’d learned that audiences make decisions about going to movies long before they know what the movie’s about,” continues Roth. “They get a vibe off some visual presentation that happens earlier than anything else. So, I thought, Angelina’s an experienced actress, Robert is going to be a great director and if he can provide the distinct visual style he brought to ‘Avatar,’ ‘Alice in Wonderland’ and ‘Oz The Great and Powerful,’ I think it’s a good marriage.”
Stromberg was undaunted by the challenges of a big name actress and a big budget in his directorial debut. “I started as an artist—from doing pencil drawings as a kid to doing matte paintings to art directing and production designing,” says the director. “I think as an artist you’re always looking for the biggest canvas you can find and this was yet another big canvas to conquer. I thought it was intriguingto take on something that was bigger than anything I had already done. And this came at the right time when I was looking for the next challenge in my career.”
Maleficent (2014).Maleficent (Angelina Jolie)..
Stromberg came to the production with a clear idea of how the film should be visually presented. “What I wanted on this film was not only to have an element of fantasy and a surreal quality but I wanted Maleficent to be a bit more grounded in reality,” relates Stromberg. “In some of my previous films, I’ve taken the surreal elements and made them the strongest points. In ‘Maleficent’ we’ve taken the opposite approach: we started with real and augmented after the fact. So I think it’s a new look.”
Opening across the Philippines on May 28, 2014, “Maleficient” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.

Read more at http://www.starmometer.com/2014/04/25/angelina-jolie-breathes-new-life-to-iconic-villain-maleficent/#uMS3C62oQj56Okyv.99

Angelina Jolie Breathes New Life to Iconic Villain ‘Maleficent’

April 25, 2014 by  

Angelina

This year, 2014, marks the 55th Anniversary of the character who put a spell on young “Sleeping Beauty” in the animated feature released by Disney in 1959. Since her introduction, Maleficent has been Disney’s all-time most popular villain. Now she returns in this live-action version of the classic story—and there’s a lot about her we never knew.

“I loved Maleficent when I was a little girl,” says Jolie. “She was my favorite Disney character. I was afraid of her and I loved her.”

This duality intrigued producer Joe Roth as well. “This movie is about a character we’ve only known as hard-hearted and our story answers the question ‘Why?’ I’d like audiences to feel like they’ve entered a world they’ve never seen before with ‘Maleficent’ and I hope they come away feeling like no one is beyond redemption.”

“Maleficent” explores the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty” and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king’s newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever.

“Maleficent” is directed by two-time Oscar®-winning production designer Robert Stromberg (“Avatar,” “Alice in Wonderland”), in his directorial debut,and produced by Joe Roth. The screenplay is by Linda Woolverton (“The Lion King,” “Beauty and the Beast”) and the film is executive produced by Angelina Jolie, Don Hahn, Palak Patel, Matt Smith and Sarah Bradshaw.
Co-starring in the film are Sharlto Copley (“District 9”), Elle Fanning (“Super 8”), Sam Riley (“On the Road”), Imelda Staunton (“Vera Drake”), Juno Temple (“Atonement”) and Lesley Manville (“Secrets & Lies”).

Producer Joe Roth made a bold choice by placing first-time-director Robert Stromberg at the helm of such a big movie. “Rob Stromberg had just finished working with me on ‘Oz The Great and Powerful,’” says Roth. “I knew his production design work from having won Oscars® for ‘Avatar’ and ‘Alice in Wonderland.’

“When Disney came to me with this project, I’d already done several big visual types of movies and I’d learned that audiences make decisions about going to movies long before they know what the movie’s about,” continues Roth. “They get a vibe off some visual presentation that happens earlier than anything else. So, I thought, Angelina’s an experienced actress, Robert is going to be a great director and if he can provide the distinct visual style he brought to ‘Avatar,’ ‘Alice in Wonderland’ and ‘Oz The Great and Powerful,’ I think it’s a good marriage.”

Stromberg was undaunted by the challenges of a big name actress and a big budget in his directorial debut. “I started as an artist—from doing pencil drawings as a kid to doing matte paintings to art directing and production designing,” says the director. “I think as an artist you’re always looking for the biggest canvas you can find and this was yet another big canvas to conquer. I thought it was intriguingto take on something that was bigger than anything I had already done. And this came at the right time when I was looking for the next challenge in my career.”

Maleficent (2014).Maleficent (Angelina Jolie)..

Stromberg came to the production with a clear idea of how the film should be visually presented. “What I wanted on this film was not only to have an element of fantasy and a surreal quality but I wanted Maleficent to be a bit more grounded in reality,” relates Stromberg. “In some of my previous films, I’ve taken the surreal elements and made them the strongest points. In ‘Maleficent’ we’ve taken the opposite approach: we started with real and augmented after the fact. So I think it’s a new look.”

Wednesday, April 16, 2014



bloomberg

Jolie Loves 'Maleficent' Movie: Producer Joe Roth


April 16 (Bloomberg) –- Roth Films’ Joe Roth discusses the back story for the new film “Maleficent” on Bloomberg Television's “Bloomberg West.” (Source: Bloomberg)


























Wednesday, April 9, 2014




contactmusic

Producer Joe Roth Would Not Have Made Maleficent If Angelina Jolie Turned The Role Down




Picture: Joe Roth, Sam Raimi, Joey King, David Briem, Seth Rogen and Leron G - James Franco is honoured with a Hollywood Star on the Hollywood...


 Movie producer Joe Roth would have abandoned plans to make new Disney film Maleficent if Angelina Jolie had turned down the lead role.

The Hollywood power player behind the hits Alice in Wonderland and Snow White and the Huntsman admits he approached Jolie before he had a director for the film in place - because if she had said no to the villainous part, he would not have proceeded with the project.

He tells Wenn, "She seemed like the only person who could play the part. There was no point in making the movie if it wasn't her.

"I went to her house and I saw her kids and one of the kids had horns on and I thought, 'Oh, that's a good sign!' 


Someone else in her family said she'd always wanted to play the part as a kid. I thought, 'Great, here's the opportunity'. "I said I'd produce it and we'd work together and make sure we made a good movie. She said, 'Yes'."


Contactmusic




guardianuk

Film

Angelina Jolie in Maleficent
Hollywood's most formidable leading lady is back after a relatively quiet spell, in a role playing on her scariness and seniority. This reinvented fairytale is a twist on The Sleeping Beauty, and Jolie is not playing the insipid dormant heroine with her crybaby attitude to finger-pricking but the evilly magnificent Maleficent, the sorceress who casts a spell on the demure young Princess Aurora. How did she get that way? Everything will depend on the script – but Jolie is always a great turn. Peter Bradshaw 30 May.








Saturday, March 9, 2013

Joe 3


Cravenline

Behind the Curtain: Joe Roth



Oz the Great and Powerful James Franco

You know Joe Roth, even if you don't know his name. The founder of Revolution Studios, and former chairman of 20th Century Fox and Disney, has produced a broad swath of movies in his nearly forty year career, including Young GunsMajor LeagueNightbreed and The Jerky Boys. Lately, he's been producing a series of fantasy films that put a new spin on classic fairy tales. Tim Burton's Alice in WonderlandSnow White and the Huntsman, and now Oz the Great and Powerful, a new film from Sam Raimi that stars James Franco as a stage magician and shyster who travels to Oz and becomes "the man behind the curtain."

We sat down with Joe Roth to discuss the development of the film, why he's making so many fantasy movies lately, why he won't remake Young Guns, and his upcoming low budget drama, Heaven is for Real

Read CraveOnline's review of Oz the Great and Powerful.
Read CraveOnline's interview with Oz the Great and Powerful star Rachel Weisz.


CraveOnline: You’ve done a couple of different films that take fantasy tales and repurpose them, recontextualize them…
Joe Roth: Four of them.
 
Four of them, with Maleficent coming out. Do you feel like you could have done a straightforward Wizard of Oz movie, or is this the best way to go right now?
No. No, you can’t… I mean, this is my own personal opinion. You can’t remake a classic. You can remake a movie that had a very good idea, but somehow wasn’t executed as best it [could be]. The Wizard of Oz? You’re not going to remake The Wizard of Oz. So once I heard the idea, “Who is that guy behind the curtain, and how did he get there?” That seemed like a great way in to do a prequel to the story.
 
Where did you first hear the idea? Was it a script that came to your table…?
No, it was a screenwriter. It’s one of those funny stories. A screenwriter came in, pitched a couple of ideas that were not that interesting. I’m in the room, I go, “What else you got?” He says, “Well, I’m reading the [L.] Frank Baum books to my kids.” And I said, with great intellect, “Oh, I didn’t know there was more than one.” [Coughs] He says, “Yeah, there were,” and I asked him to go down through some storylines, and when he got to that storyline it intrigued me for a lot of reasons. First of all because I always wondered who that guy was behind the curtain, and what he did in his life to actually sacrifice his life, because he couldn’t go out anymore. He had to be the guy behind the curtain. And, as somebody who ran Disney Studios for some time, it was very difficult for us to find male protagonists, [this] was an organic way of having a male protagonist in a fairy tale.
 
Disney had done another repurposing of Wizard of Oz before, Return to Oz
Yes.
 
I was wondering, because it’s MGM that has the original Wizard of Oz…?
Yes. It’s MGM/Warner Bros. Actually it’s part of the Warner Bros. library.
 
What aspects of Wizards of Oz
What are the rules?
 
What are the rules?
The rules are it has to come from the books.
 
So what was in the original movie that was verboten?
Well, like the ruby slippers.
 
Those weren’t in the book?
No.
 
Because I was expecting a scene at the end of the credits, where the witches were all sad and go, “Oh, let’s go shoe shopping.”
[Laughs]
 
Did you read the books eventually?
Yes.
 
Was there anything you discovered in there that you were very excited about?
Well, there are so many characters in the books, so we had to limit the amount of characters simply because we could only make a two hour movie. So to me that was frustrating.
 
You have a plot point about someone turning into so-and-so. Were you worried about the audience coming in, having seen Wicked, and sort of knowing the trail of events?
The audience doesn’t seem to know, based on the online response we’re getting. They don’t seem to be able to figure out whether it’s Rachel [Weisz] or Mila [Kunis] who turns out to be the Wicked Witch.
 
Did you expect that?
No.
 
You thought it was going to be a foregone conclusion?
Yeah, I just thought we’d have to hide it in the campaign, but it doesn’t seem to be a problem.

Sam Raimi was a very good choice to direct this. What sort of conversations did you have with him. He’s never worked in 3D before.
No. However he did the three Spider-Man movies, and I’ve known him, and he’s a showman, and his office was close to mine. At first he didn’t want to read the script because he loved The Wizard of Oz. He kept thinking we were making a remake. “Nope. It’s not a remake. It’s kind of an origin story for the wizard.” And he read it and said, “Okay, I have to do this. I absolutely have to do this.” I said, “Well, we’re going to do it in 3D.” He said, “Great. That’s the way to do it.”
 
Did the script change at all when Sam came aboard? Did he bring in his own proclivities?
You know, really, Mitchell [Kapner] wrote the script. Mitchell is the Baum expert, Baum historian. And Sam liked working with David Lindsay-Abaire, who is much more of a wordsmith, a New York playwright.
 
Tell me about the difference between the drafts. Lindsay-Abaire got credit, which means he did a substantial amount of work…
I think most of the work he did was in the dialogue. It wasn’t substantial plot changes. It was more dialogue than anything else.
 
There’s talk of Snow White and the Huntsman 2. Is that still going?
We’re developing it.
 
Are you looking at a potential franchise for Oz the Great and Powerful 2? Is that something you’re interested in pursuing?
I would pursue it only because there’s such great source material. You’ve got twelve other books, you’ve got a wonderful cast, so we’ll see. We’ll see how well it does.
 
At this point, now that you’ve established this framework, could you go back and do Wizard of Oz, because the Gales have a bit of a cameo in way…
Again, I wouldn’t approach it head on.
 
Could you do it from a different perspective, like you’re doing Maleficent?
Yeah, perhaps. With Maleficent we’ve really turned it around. We’ve turned the Sleeping Beauty story completely on its head.
 
Do you look for that? Is it a coincidence that you’ve done a bunch of reimaginings?
I think it’s a coincidence.
 
You’re not just looking around, “Hmm… Fairy tales… Cruella De Vil is attacked by dalmations! Let’s do it!”
No, no, not at all. I’m actually much more reactive than active. I got to work with Linda Woolverton, who I think is a fabulous screenwriter, and she had a take on Alice [in Wonderland]. Which I was suspicious [of], going into Alice, because Alice had been done so many times, it’s been at Disney, but she made a connection for me about to make it not an episodic movie, which was that those crazy creatures down below weren’t really crazy, they were kind of a political underground. Somehow or other that connected it to me.
 
I haven’t seen Maleficent, but with Alice in Wonderland and Snow White and the Huntsman, you seem to be taking traditional fairy tale “women in peril” stories and adding a female empowerment kick.
Yes, I think there’s no question about it that Alice and Snow White, and in Maleficent the female is already empowered, so I’m not so sure we’ve done that… But yeah, I’m interested in either large escapist fare that has elements that have stood the test of time around the world, whatever language, culturally, [and] I’m also interested in the actually earthbound human experience.
 
You’ve done so many films that have become part of the pop culture consciousness. Have you ever thought about revisiting something like Young Guns?
 It has occurred to me, but I don’t know how to make it differently.
 
What about Americathon? I feel like that would be very appropriate in the modern context?
Oh my god, unfortunately it’s all too real. [Laughs]
 
I wish that film was more available. It’s a fun flick.
It was a fun film. Meatloaf and Elvis Costello before anybody knew who they were.
 
And John Ritter was wonderful.
That’s right. I remember picking up Elvis Costello at LAX. He was coming up from Australia. No one even knew who he was. I was just told by CBS Records that this guy was good. I remember taking him, picking him up at the airport, taking him on the set. I was thinking, “Oh, this guy’s great!” [Laughs]
 
What is coming up next, after Maleficent?
I am working on, in a complete reversal, I’m doing a $13 million movie based on the bestselling book Heaven is for Real. You know that book?
 
I’m actually not familiar with that book.
It was actually the bestselling book in the world last year, in English and Spanish.
 
Okay, well, I’m a screw up then.
No, no, no. Nobody knows about it. If you didn’t live here [in Los Angeles] or in New York, you would probably have a better chance, but it’s a story of a pastor whose four-year-old boy almost dies on the operating table, and comes back with tales from heaven. So again, it asks one of those salient questions, which is “What happens after you die?”
 
It is tricky when you give a child a messianic power. I remember Pay It Forward seemed oversold.
Yeah.
 
Are you looking into that balance?
No, it’s the pastor’s story, in the way that Dustin [Hoffman] can’t really change in Rain Man, a four-year-old can’t really change. The change has to come in the pastor. It’s the story about a guy who is a man of faith who loses his faith, who has an opportunity to regain his faith by the experience of his son.

Joe 2

Collider

Producer Joe Roth Talks OZ THE GREAT AND POWERFUL, Sam Raimi, MALEFICENT, the ALICE IN WONDERLAND Sequel, and More

by     Posted: March 6th, 2013 at 1:52 pm




From director Sam Raimi, Oz the Great and Powerful imagines the origins of the wizard that was first brought to life in author L. Frank Baum’s book The Wizard of Oz, in a fantastical adventure that utilizes 3D to enhance what is truly an awe-inspiring movie-going experience.  When small-time circus magician Oscar Diggs (James Franco) is unexpectedly carried from Kansas to the vibrantly beautiful Land of Oz in a tornado, he soon meets three witches – Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams) – who are unsure about whether he truly is the great wizard that they’ve been expecting.  In one of the biggest tales of fake it ‘til you make it, Oscar must use his magical skill and a little ingenuity to help good triumph over evil.

At the film’s press day, Collider got the opportunity to speak with producer Joe Roth during both the press conference and a 1-on-1 interview about how this project came about, his prior experience with the original The Wizard of Oz film, how involved he was in shaping which Baum tales they would blend together to tell this origin story, how important it was to center the film around a flawed hero, why Sam Raimi was the right director, assembling this talented cast, and the most challenging aspects of such a big production.  He also talked about the high-risk and high-reward involved in taking on such iconic characters (he’s done it with Oz, Alice in Wonderland and Snow White), their spin on the Sleeping Beauty story for Maleficent and how crucial the casting of Angelina Jolie and Elle Fanning was, how they’re approaching the Alice in Wonderland sequel, and that he hopes to go into production on a very low-budget movie based on the book Heaven is for Real in the summer.  Check out what he had to say after the jump. 
oz-the-great-and-powerful-premiere-joe-roth

Question:  As a producer on a movie like this, is it a little bit nerve-wracking to know that you can’t really even see the finished product with the effects and 3D finished until pretty close to the release date?
JOE ROTH:  Yeah, it’s a little nerve-wracking, but there are steps along the way.  I had seen the movie in 2D, many, many, many times.  The last piece that comes in is the 3D.  You see examples of it, along the way, and you know the guys that are working on it, which gives you a bit more comfort. 

How did you come to this?  Were you brought the idea and then immediately signed on, or did you need some convincing to get involved?
ROTH:  Well, the truth is that a writer, named Mitchell Kapner, came in with a couple of ideas that he didn’t sell.  And then, I asked him what he was doing and he said that he was reading the Baum books to his children.  I wasn’t aware that there was a series of books about Oz, so I said, “Well, tell me some of the storylines,” and the storyline that captured my attention was, who was the guy behind the curtain and how did he get there?  I loved The Wizard of Oz, but Oz was there for two minutes and I didn’t know who he was.  So, I thought, “What a great idea to go back to the beginning and not trample on this hallowed ground, and tell his story. 

What was your prior experience with the original The Wizard of Oz film?
ROTH:  Well, I watched The Wizard of Oz, as a kid.  I think it came out every Thanksgiving or Christmas, and I would never miss it.  It was a great, fantastical journey.  It was one of those two or three movies that I couldn’t wait to see, every year, and it resonates for so many different reasons.  Each of the main characters have to go through a transformation.  The coward becomes a hero.  Someone gets a heart.  Dorothy gets to grow up.  In the Baum book, it’s not a dream.  In the MGM movie, it is a dream.  We wanted to make sure that we were consistent with Baum’s work, and say this is not a dream, this is really happening.  It’s just a really memorable piece of work for not just me, but for most everybody.
Oz-The-Great-and-Powerful-image

Were you very involved in shaping what you would take from the books and how the story would blend together? 
ROTH:  Yes. 

Were there a lot of ideas that you considered?
ROTH:  Yeah, there was a lot on the ground, not that we shot, but that we couldn’t use in the script because it was just too much.  There were all races of characters that we couldn’t use.  You just try to shape it as best you can.

Was it important to make sure this was centered around a flawed hero and that it wasn’t somebody who things came too easy for?
ROTH:  I thought it was very important.  One of the reasons that I like origin stories is that I know where they’re going to end.  I know that here’s a guy who, at the end of this story, will have done a tremendously selfless act.  He will have essentially died and be seen no more in that form.  So, I think that gives you room to have a flawed character because you know his end point.  There were two simple, very central themes.  One was that we all want to have a life with second chances, and this is a second chance movie.  This man gets a second chance.  And also, we all want to believe that no matter how selfish we are or can be, that there’s a selflessness in us that, when the occasion comes, we will rise to it.   

Was it immediately Sam Raimi that you thought of to direct?
ROTH:  It was immediately Sam Raimi that I thought of.  As a producer, I went, “Okay, I’d like somebody who’s been to the top of the mountain.”  The Spider-Man were certainly at the top of the mountain.  I wanted somebody who has heart, as Sam does.  I wanted somebody who was brave, who was a showman, who was not afraid of the technology, and who the actors would respond to.  That cuts down a lot of directors.  So, Sam was a guy who was at the very top of each one of those things.  It would have been a very different story with someone else.  If we had gone with somebody who was more interested in the technique of it, we likely wouldn’t have had the heart.  If we had gone with somebody who was just an actor’s director, I’m not sure how we could have ever gotten the spectacle. 

Oz-The-Great-and-Powerful-James-Franco

What was it about this cast that drew you to these actors? 
ROTH:  The idea behind it was to find a quartet of actors who were in the prime of their careers, who only had their career ahead of them, and that a movie-going audience would know who they were and would be attractive to people.  And then, what you really hope for, as a producer, is that 20 or 30 years from now, when you’re watching this movie like you would with The Wizard of Oz, this would be a step along the way of four very distinguished careers.  The last person cast was Michelle [Williams], who I had wanted from the beginning, but she was living in upstate New York with her kid.  It wasn’t the material or Sam.  She just wasn’t ready to work.  And then, once we got Rachel [Weisz] and Mila [Kunis] and James [Franco], she came to us.  She never turned us down, she was just unavailable.  But, I think she had a great time.

A movie like this depends on the heart of the story and, to get that,  you have to rely on the soul of an actor coming through their performance, primarily through their eyes.  So, when you have a character that’s a China doll, what were the challenges of still conveying that emotion?
ROTH:  We had a little bit of a failsafe in that we had a master marionette actually act out the China Girl with however many strings there were.  It seemed like a thousand.  But, you could see the emotion coming out, in doing that, and if he could do that, then certainly our artists could render that, as well. 

With all of the aspects of production that need to come together in order to pull something like this off, what was the most challenging thing? 
ROTH:  There were so many!  There were the schedules of the actors, who were all busy doing other things, as well.  Rachel was doing the Bourne movie, right in the middle of this, Michelle was promoting My Week with Marilyn, Mila was doing Ted, and James was doing 53 things, at the same time.  That was nerve-wracking.  And then, there’s seeing it all come together.  Now, the nerve-wracking part is making sure that we, in a not heavy-handed way, tell people that this is not a remake of The Wizard of Oz.  This is a story that takes place beforehand.  That’s nerve-wracking.  

Oz-The-Great-and-Powerful-Michelle-Williams

Were you able to apply anything you had learned from making Alice in Wonderland to this film?
ROTH:  If you are a producer with a brain, at all – and not even a big one, but a brain – you try to at least reverse engineer thoughts.  So, with Alice, we had a story that people loved, we picked out things that we thought made it memorable, we hired a fantastic visual director with Tim Burton, and had a really wonderful cast.  So, when the idea of, “Who’s the man behind the curtain and how did he get there?,” I was immediately struck by the idea.  Here is a movie that everybody had seen, but nobody really knew who that guy was.  He was only in the last few minutes of the movie.  But, I thought that was a really wonderful starting point.  And then, I brought along Robert Stromberg, who I worked with as the production designer on Alice, and introduced him to Sam, and he became an integral part of that. And for me, as a producer, casting is the most fun, and I wanted to make sure that we had a cast that would stand the test of time.

You’ve taken on Oz, Alice in Wonderland and Snow White, and now you’re doing Maleficent.  Do you get nervous about taking on such iconic characters? 
Oz-The-Great-and-Powerful-James-Franco 

ROTH:  It’s high-risk, high-reward.  These are stories that have translated into every language, and that people from every generation know, in every country.  The job is for me to figure out which ones really do stand the test of time and what it is about them that makes them so universal.  Once I think I’ve figured it out, which I may or may not be right about, I have to say, “Okay, how do I use modern technology and great filmmakers to make it feel fresh?” 

How did you approach the Sleeping Beauty story for Maleficent?
ROTH:  We flipped it on its head.  Linda Woolverton wrote that, who also wrote Alice in Wonderland, and she also wrote Beauty and the Beast and The Lion King.  So, I’m trusting her imagination and understanding of telling a story that the curse on Sleeping Beauty wasn’t made by someone who was completely evil, and that she also had a story. 

Was the casting crucial then, so that audiences would feel sympathy for that character? 
ROTH:  Yes.  It would have been really difficult to make Maleficent without Angie (Angelina Jolie).  And I think that movie will be Elle Fanning’s coming out.  People will be like, “Oh, I remember Elle Fanning when she was in Maleficent.  That was where I first saw her.” 
oz-the-great-and-powerful-poster

How are you approaching the sequel for Alice in Wonderland?
ROTH:  It’s a whole new cloth.  In that case, I went to the writer, Linda Woolverton, who came up with a story that takes place in a different time, but has the same characters.

Do you know which of the many projects you have in development is most likely to go into production next? 
ROTH:  The next movie that I’m going to put into production is the opposite of the four movies I just made.  It’s a very low-budget movie based on a book called Heaven is for Real.  I think we’ll be in production this summer.

Is it important to you to also do those smaller films? 
ROTH:  Absolutely!  I’m attracted by story, but I also don’t want to get caught up doing one thing, over and over again.  So, I think the next two or three films that I do will be earth-bound and less monumental.
Oz the Great and Powerful opens in theaters on March 8th.

Friday, March 8, 2013

Joe


HuffPo

Joe Roth Reflects on Oz The Great and Powerful, Looks Forward to Maleficent in 2014

It's every screenwriter's nightmare. To be in the office of one of Hollywood's most powerful producers, pitching all of your script ideas. Only to then have that mover-and-shaker repeatedly say "Nope. Not interested."

But that's exactly what happened back in 2009 to poor Mitchell Kapner. The screenwriter of The Whole Nine Yards was in Joe Roth's office, pitching away. But the producer of Alice in Wonderland and Snow White and the Huntsman just wasn't buying into any of the story ideas that Mitchell was putting out there.

"So I'm sitting in a room with a writer who now doesn't have all that much to say. And I feel sorry for the guy. So I ask Mitchell what he was reading," Joe recalled during a recent phone interview. "And he tells me that he's been reading the L. Frank Baum books to his kids. And I tell him -- I am somewhat embarrassed to admit -- that I had thought that The Wizard of Oz was a singular book. But as it turns out, Baum actually wrote a series of 14 Oz books."

So Kapner starts to walk Joe through the storylines of the various Oz books. And when Mitchell gets to No. 6 in the series, The Emerald City of Oz (which talks about who the Wizard is and how he actually got to Oz), Joe stopped the screenwriter.

"When Mitchell starts talking about that man behind the curtain and how he got there, this storyline immediately strikes me as a great idea for a movie for a couple of reasons. One was because I love The Wizard of Oz. But this character is only in the last few minutes of that film and we have no idea who he is," Roth explained. "And the second reason was -- during the years that I spent running Walt Disney Studios -- I learned about how hard it was to find a fairy tale with a good strong male protagonist. You've got your Sleeping Beauties, your Cinderellas and your Alices. But a fairy tale with a male protagonist is very hard to come by. But with the origin story of the Wizard of Oz, here was a fairy tale story with a natural male protagonist. Which is why I knew that this was an idea for a movie that was genuinely worth pursuing."

So at Joe's insistence, Mitchell -- borrowing bits & pieces from the Baum books -- cobbled together an origin story for the Wizard . Which Roth liked so much that he immediately took this story treatment to Dick Cook, the then-Chairman of Walt Disney Studios. And Cook (who knew that the Mouse Factory had made two previous attempts at Oz pictures, the aborted Rainbow Road to Oz project back in the 1950s and 1985's poorly received Return to Oz) immediately sparked to this idea. Insisting that Kapner turn his story treatment into a full-blown screenplay. More importantly, that Roth start looking for a director with visual effects experience who could possibly helm this sure-to-be big budget fantasy film for Disney.

2013-03-04-Roth2.jpg

"Now as it turns out, Sam Raimi is my next door neighbor. His office on the Sony lot is right across from mine. So I tell him what I'm working on and I asked him to read the script. And Sam says 'No,' " Joe continued. "It turns out that -- just like me -- he's a huge fan of the 1939 film. So Sam tell me 'I'm not going to touch The Wizard of Oz.' And I tell him 'No, no. It's not a remake. In movie parlance, it's more of a prequel. Its storyline takes place long before Dorothy & Co. ever get there.' So Sam reads the screenplay and says 'God, I love this. I'd love to do this.' And that's how our journey began."

Which isn't to say that this 3 1/2 year-long journey was all that easy. In fact, it was Raimi & Roth's mutual love of the 1939 Oz film which then made Oz The Great and Powerful that much harder to shoot.
You see, to Sam's way of thinking, one of the things which makes the original Wizard of Oz such an entertaining movie even today is that it is obviously a product of Hollywood's studio system of the late 1930s / early 1940s. Which means that this all-shot-on-soundstages, early Technicolor film had a very distinctive look.

"And Sam, he wanted our Oz movie to -- as much as possible -- have the same sort of look & feel as that 1939 film. To have the same sort of production values. Which is why Sam insisted that we use as little green screen as possible on this picture. He wanted his actors to be standing on real sets with their feet on the ground. So that this fantasy world could then be tactile," Joe said. "So I introduce Sam to Robert Stromberg, the production designer on Avatar and Alice in Wonderland. And the two of them go off to Detroit and build these enormous sets on 7 different soundstages."

Speaking of Mr. Stromberg: While Joe is out thumping the tub for Oz The Great and Powerful, he's also helping Robert guide through the initial post-production phase of his directorial debut. Which is Maleficent, Roth's live-action prequel to Disney's 1959 animated release, Sleeping Beauty. When asked why he selected a production designer to helm this big budget fantasy (which stars Angelina Jolie as the misunderstood Mistress of All Evil), Roth got right to the point.

2013-03-04-Roth1.jpg

"Robert Stromberg's my guy. I had him design Alice. He did a great job designing Oz. I knew that he wanted to direct, and -- in my role as a producer -- I really wanted to help Robert further his career," Joe stated. "Of course, my original thinking was that I wanted to put Robert on a small picture at first. Let him get his feet wet. But then the script of Maleficent came along. And this is another one of those fairy tale stories where the look of your movie is such a key element when it comes to the overall success of this picture. The first images that you put out there, the footage that you use in your trailer, they all help the audience decide whether they eventually want to go and see your movie or not. And since Robert had done such a great job on Alice & Oz and we had this terrific script and Angie had already agreed to do the movie, I figured why not just toss him in the deep end?"

But as for getting into any further details about Maleficent (which is due to hit theaters on July 2, 2014) or that Alice in Wonderland sequel which Roth recently hired original Alice scribe Linda Woolverton to write, the usual gregarious Joe suddenly got close-mouthed. Preferring instead to shine a spotlight on Oz The Great and Powerful. Which (to Roth's way of thinking, anyway) strikes just the right balance between being a stand-alone piece of entertainment aimed at today's audiences and having just enough sly winks & nods to the 1939 film to appease all of those Wizard of Oz fans out there.

"And just wait 'til you see the 3D in this movie. Most of the time, 3D is used as artifice. It's added after the fact. But we knew -- right from the get-go -- that we wanted Oz The Great and Powerful to be shot in 3D. It was part of our plan for this picture right from the start. Sam knew where and when he wanted to use 3D in this movie and chose his shots accordingly," Roth enthused.

And to think that this big budget 3D trip to Oz (which reportedly cost $200 million to make and another $125 million to promote) only came about because a screenwriter ran out of story ideas during a pitch session with a producer.

Jim Hill is an award-winning entertainment writer who lives in New Boston, NH. Over the past 30 years, he has interviewed hundreds of veterans of the animation & themed entertainment industry and written extensively about The Walt Disney Company.