Showing posts with label God's True Cashmere. Show all posts
Showing posts with label God's True Cashmere. Show all posts

Thursday, October 26, 2023







deuxmoi












Vogue HK

Brad Pitt’s favorite cashmere brand? Exclusive interview with American designer Sat Hari, co-founder of God's Ture Cashmere: "We share a love for cashmere and everything soft." "Vogue" Hong Kong talks to American designer Sat Hari, co-founder of God's Ture Cashmere brand.

by HIU KWAN FUNG

24 OCT 2023

Now, on the occasion of God's Ture Cashmere being introduced to Hong Kong for the first time by the legendary local boutique Joyce, "Vogue" Hong Kong and Sat Hari had a conversation to talk about the design inspiration and concept behind the series, and to understand the brand's story and the designer's fashion point of view.

What has an important influence on the brand’s design style and aesthetics? What role does Brad Pitt play in the brand? What important impact does he have on brand philosophy and values?
Brad Pitt is my brand partner and co-designer of the collection. He also added tremendous energy to the design process, helping us push the boundaries of color and design. He has seen a lot in life, so he has the energy to try new things and expand our creative process. Beyond the creative process, if you’ve read the brand’s story, you’ll know that’s how the company was founded because of our shared love of cashmere and all things soft.

The Steel House, newer photo

older photo, may be in Briarcliff

scmp

Sunday Times UK



Thursday, September 1, 2022




Photos: Guy Aroch

Brad Pitt has been busy this summer making his press rounds for his new film Bullet Train—you may have seen him rock a fabulous linen skirt on the red carpet. But behind the scenes, the actor has been quietly working on a new passion project all together: designing a fashion line. Pitt is the cofounder of a new luxury cashmere line titled God’s True Cashmere, along with close friend Sat Hari, a jewelry designer and holistic healer. Their new collection officially launches in Selfridges today. It’s the first major department store, and first retailer in the UK, to carry the line marking a new chapter for the brand. (The brand was first carried by Paola Russo’s curated boutique Just One Eye in LA. The boutique proved to be a key supporter for the brand and integral to its growth.) “It felt like a natural evolution,” Pitt tells Vogue over Zoom of the line’s expansion. “[Selfridges] curates really well.”

The origin story for God’s True Cashmere—which soft-launched in 2019, but started selling products in 2020—is not typical. “I had a dream on a Tuesday where Brad was standing in front of me getting dressed by a stylist,” Sat Hari says. “He was wearing all green cashmere, and he told me, ‘I need more green and softness in my life.’ I told him that a couple days later, and he said, ‘That’s weird, because on Tuesday, I did tell a stylist that I wanted more green cashmere and softness in my life.’” The pair took it as a sign from the cosmos, and decided to enter into business together. “We started having fun with it and expanding the idea,” Pitt says.

The line evolved into a luxe offering of 100% cashmere pieces made in Italy, with the yarns sourced from various ethical goat farms. “We’d love to have our own goat farms [one day],” Sat Hari says. “And to name all our goats,” Pitt adds. Pieces include track suits and button-up shirts; the latter, in various plaid colorways, has become their signature offering. “It could be your main travel shirt, or something you want to wear on a cold Sunday,” Pitt says. The duo’s focus on cashmere comes down to its nice soft feel. “I grew up in India, and I really love [cashmere] pashminas,” Sat Hari says. “I find that softness really comforting. When I wrap myself in it, I feel really held.” Pitt adds that it’s a wardrobe staple for people of all genders, ages, and sizes too. “[Cashmere] has elegance, quality, and comfort,” he says. “It’s also something that you can keep for a lifetime—something you can hand down and become heirlooms.”

Even though the God’s True Cashmere line has a narrow focus, the cofounders have incorporated special flourishes that make it shine. For one, they’ve put importance on the quality of yarns and the fun color combos. “Brad and I pick all the yarns and patterns together,” Sat Hari says. “There’s a lot of time and energy that goes into it. The most challenging part was finding [plaid] patterns that both men and women can wear.”

Pitt—who has made waves recently for his more daring style choices—agrees that fashion shouldn’t be bound by gender. “I say just wear what makes you feel good,” he says. “Wear what’s fun, do it, and get on with it!” Stepping into the design process has been a fun learning experience for him, as well as for Sat Hari. “The color combinations are endless,” Pitt says. “Sometimes we’ll argue—I’m a tomato red, she’s a cherry red.”

Given Sat Hari is a holistic healer and the jewelry designer of Amrit, she also wanted to infuse the collection with ornamental details that are focused on wellness. All the shirts, for instance, have 11 snaps—seven down the front, and four on the pocket and cuffs—made of gemstones hand-carved in India. “We have seven chakras in our body,” Sat Hari says, “so why not put seven down the front of the shirt, so that all of your chakras are activated?” Each shirt has different gemstones, but they include tiger’s eye, moonstone, amethyst, rose quartz, emerald, and more—all varying in different hues and representing different qualities including wealth, love, and wisdom. “She worked really hard on it—I didn’t,” Pitt jokes. “She did all the heavy lifting.”

Despite its infancy, the line has already amassed a steady cult following (and with shirts at over $2,000 a piece, it’s an impressive feat). They saw sales grow especially during the pandemic. “People were home, and they wanted something that was warm, cozy, and effortless,” Sat Hari says. “You can wear it as pajamas, or with a pair of jeans or a skirt.” It’s even been recently worn by celebrities such as Jennifer Garner and Mary-Kate Olsen, whose own line, The Row, also masters discreet luxury. “That was cool,” Pitt says. “The Olsens are so talented.”

Looking to the future, the pair have plans to expand their product offering, but they’re in no big rush. “Maybe some blankets, hats, and socks made of recycled cashmere,” Sat Hari says. “It was intentional to start really slow, because neither of us have done garments before.” For now, they’re comfortable continuing to keep their business plan low-key—just like their quietly elegant clothes. “We both have day jobs, so there’s no grand design of dominance or takeover,” Pitt says. “As long as we’re having fun with it, we’ll just keep going. We’re not hype masters in any way—in fact, we’re probably kind of crappy at it.”

Tuesday, June 14, 2022



An awkward pivot to Bruce Paltrow on the subject of father's day with no mention of Brad being a father.  His comments supposedly about Bruce's style of parenting with the "child" seem particularly odd since he wasn't around when Gwyneth was growing up.  He is actually talking about his own parenting philosophy, slightly modified from what is was in 2015.

Telegraph, November, 2015 for By the Sea
Is Pitt the disciplinarian in the family? 'I am with the boys.’ He smiles. 'Girls do no wrong so I don’t have to be. I feel like my job is to show ’em around, help them find what they want to do with their life, put as many things in front of them, and pull them back when they get out of line, so they know who they are.’
Now
"One of the many things I loved about Bruce—because he did have a profound effect on me and is someone I still think about—was he really fostered your voice, your independence. He carved the way for you guys to be who you are. And I think that’s so important to parenting, you know? So the child is free to find out who they are and what they love and what they don’t. You guys were just so free in your conversations. And witty. And intelligent. And funny as f*ck.

He could be tough if he needed to be, but it would be rare—only if someone was out of line. And it would come with…not a slap on the wrist but a little drop of wisdom, and he’d let you make the choice. That seemed to be his way. Just to offer you this wisdom and let you figure it out. And knowing to have that faith in your child—they’ll get there when they get there."

The most obvious difference after the incident is he now totally eschews "a slap on the wrist" in favor of "drop of wisdom." He never ruled out a slap on the wrist before when he talked about "pulling them back" and being the disciplinarian.

These are not just philosophical ruminations.  They only talk after the fact.  He is talking about his parenting now, albeit obliquely, because he has resumed parenting the kids.  Together with the recent revelation that Angelina and the kids were not able to return to Miraval for years after the incident, this seems to signal that the last vestiges of the effects of the incident on his relationship with the children have been resolved.  This would be what the experts testified to during the hearings.  Angelina's work as a director keeps her away all day.  She may have timed Without Blood for when he could look after them.  Shiloh and others may not be in Italy with her.  Brad was noted arriving late for the Bob Dylan concert at Hollywood's Pantages Theater on Tuesday, June 14 and had to wait in the lobby.



goop


Photos courtesy of Davis Factor. GOD’S TRUE CASHMERE SHIRT, goop, $2,250

Gwyneth and Brad Pitt:
On Bruce Paltrow and the Cashmere Shirt That Inspired a Business


If you’ve browsed our Father’s Day gift guide, you might recognize the shirt in the photo above. It’s from a new-to-the-goop-shop brand called God’s True Cashmere, which comes highly recommended to us (well, to Gwyneth) by Brad Pitt. Below, we interview the founder, and GP talks to Brad about his involvement in the business, his love of the late Bruce Paltrow, and more.

For holistic healer–turned–Brad Pitt’s business partner Sat Hari Khalsa, the journey to entrepreneurship was, in her own words, divinely driven. “In October 2018, I had a dream where Brad was telling me that he wanted more softness in his life, more green cashmere,” Sat Hari says. Coincidentally, Pitt had said that exact thing to his stylist just two days prior.

Inspired by this vision, Sat Hari set out to make her friend a cashmere button-up based on one she had been given by a client almost a decade earlier. “I knew that these shirts existed, but they weren’t exactly what I wanted, and I couldn’t find them again,” she says. “So I called around to all the different fashion houses to see if somebody could make a cashmere shirt in time for Christmas, and everyone basically said no.”



Then one day, a friend put her in touch with a cashmere manufacturer she’d met at a meditation course. The same manufacturer, as it turns out, who had made the OG shirt from all those years ago. The shirt was produced, Pitt loved it, and the pair started planning how to build a business out of it.

“I kept getting all these green lights. It was almost like God was saying, ‘Yes, this is what you need to do,’” says Sat Hari. “I kept being shown how to do the snaps, how to cut every single gemstone so that it wouldn’t break, how to cover them in enamel.” (Each shirt has hand-cut gemstone snaps—7 down the front, representing the chakras, and 11 total, which is the number of mastery in numerology.) She even found labels and hang tags made from recycled materials so that the entire product, not just the ethically shorn cashmere, is more sustainable. The result is a gorgeous, heirloom-quality garment that fits impeccably (“I wanted to make sure that it could fit not just anybody but any body,” says Sat Hari) and will last forever.

A Conversation between Gwyneth and Brad

GP: How did you meet Sat Hari?

BP: I was working in my artist friend sculptor Thomas Houseago’s studio, and she was coming by weekly to give him these health drips. I got in line for one, and we just immediately got on and it became a normal thing for me. Over the years, we’ve developed a kind of sibling relationship and care for one another. I love her to bits. She’s been a dear friend in high times and low times and kept me together.

GP: How did the shirt business come to happen?

BP: I’ve been dabbling with design and Sat Hari’s a designer herself—a jewelry designer—and so we came together on that level. She told me about this dream she’d had, of me saying I needed more softness in my life, and I literally had just said to someone that I wanted more softness. And you know, the softness comes from Bruce. I didn’t even know what cashmere was till you and Bruce. I knew wool to be wool. And that shit’s itchy. But the way you and Bruce spoke about cashmere, I knew it was something.

Bruce taught me about cashmere, what a nice bottle of red is—what a fine bottle of wine means and how to experience it. And I really value that. Hanging out with both of you sanded off some of my rough country edges. It tickled my luxury gene that I always had somewhere in there but didn’t have access to. Ever since then, cashmere’s the coveted cloth to be covered in. It’s just so damn soft and so damn cozy.

So Sat Hari, being the kind human being that she is, was trying to make me [a shirt] for the holidays, and she couldn’t get it done. She ended up making her own, and then decided: There’s something here. And I said, “Let me come in with you—let’s do it together.” And she said okay. And now we’ve got a bunch of shirts that we really like.

GP: They’re so beautiful.

BP: That’s the goop seal of approval. That’s a high bar.

GP: I’m a full customer and a major fan. I gave one to my mom for Mother’s Day, and she loved it so much. She was like, “Oh, Gwynnie, this is like a warm hug—I’m never taking it off.”

BP: Really? Oh, that’s fantastic.

GP: What about the tartans? Do you request which patterns you want?

BP: That’s where we spend a day with all the colors and threads, and we argue over what kind of red to use. You know: I want a little more tomato; she wants a little more berry. I usually get my way because she’s really kind, but she’s pulled out some good ones that I wouldn’t have ever come up with.

GP: What do you two want for this company?

BP: I don’t know. I mean, we started it for ourselves…

GP: That’s always the best way, starting something from a white space.

BP: Yeah. We just keep coming up with ideas, like sweats and hoodies—so we’ll just ride it out until we run out of ideas.

GP: I think there’s an opportunity for you guys to fill this hole because there are beautiful luxury cashmere brands, but there’s nothing rock and roll about them. There’s this space for a little bit of a cooler, a little bit more rugged, super luxury cashmere for cool, gorgeous guys.

BP: Well, we’ll take it. You’ve had pretty good radar for this.

GP: Okay, since it’s almost Father’s Day, I’m going to ask you about Bruce. I’ll never forget when we were engaged and he came to me one day, his eyes full of tears, and he said, “You know, I never really realized what they mean when they say you’re gaining a son. Like, I’m gaining a son.” What impact did he have on you? Why did you love him, even though we didn’t get married, unfortunately.

BP: Yeah, right. [Laughs.] Oh man, everything works out, doesn’t it?

GP: Yes, it does. I finally found the Brad I was supposed to marry. It just took me 20 years

BP: And it’s lovely to have you as a friend now.

GP: It is.

BP: And I do love you.

GP:I love you so much.

BP: One of the many things I loved about Bruce—because he did have a profound effect on me and is someone I still think about—was he really fostered your voice, your independence. He carved the way for you guys to be who you are. And I think that’s so important to parenting, you know? So the child is free to find out who they are and what they love and what they don’t. You guys were just so free in your conversations. And witty. And intelligent. And funny as f*ck.

He could be tough if he needed to be, but it would be rare—only if someone was out of line. And it would come with…not a slap on the wrist but a little drop of wisdom, and he’d let you make the choice. That seemed to be his way. Just to offer you this wisdom and let you figure it out. And knowing to have that faith in your child—they’ll get there when they get there.

That man was funny. He was funny. And you guys were so funny together, ripping across the table, which was a rarity that I hadn’t experienced much, and I loved it. The fun you guys had was infectious. You could just see just how much he adored you.

GP: My daughter’s like that now, too—she’s funny like Bruce. One of my friends from high school said Apple’s got the nonrecessive Paltrow humor gene, that ribbing across the table.

BP: We were always going to get his opinion, but there was a fairness to it that I really appreciated. I think that struck a chord with me.

GP: Did you feel paternal energy from him?

BP: One hundred percent. I felt that same kind of guidance that you would get from a coach or a mentor.

GP: Me too. I mean, he was my father, but he was very much a mentor. He loved being that role for the people that he really loved, and you were definitely one of them.





Unisex Button Down Shirts

Thursday, February 11, 2021


Aside from being the outlet for God's True Cashmere shirts backed by Brad, Just One Eye also was the site for a recent Pitt-Pollaro furniture exhibition.  Sat Hari, a long-time friend of Flea and the designer of the "healing semi-precious inserts" in God's True Cashmere, was of course a target of pseudos and tabloids.  They haven't yet tried to add Paola Russo, the owner of Just One Eye, to the long list of their debunked targets along with Hari, Alia Shawkat, Neri Oxman et al.   Flea, who has recently been with Brad even more than Thomas Houseago, was the first among the Red Hot Chili Peppers to use Sat Hari's ozone therapy in the early 2000s
 




A representative for Mr. Pitt confirmed that the shirt is by God’s True Cashmere, a minuscule shirt company run by holistic healer and jewelry designer Sat Hari Khalsa, whose cashmere flannels can be had for around $2,000.

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NYTimes
Just One Eye Has X-Ray Vision

By Guy Trebay
March 18, 2020

....
A clothing store in the booming Sycamore district in Los Angeles raises the bar for cool. I know this because the shirt is sold out. It is, in fact, a basic plaid red shirt whose cozy cashmere weave belies its humble appearance, whose Western-style snaps are inset with healing semiprecious stones, whose price tag ($2,250) is roughly equivalent to an average American’s monthly post-tax take home.

For this you can thank Brad Pitt. Mr. Pitt is said to be the silent partner behind God’s True Cashmere, a line of clothes produced by Sat Hari Khalsa, a holistic healer, spiritual teacher and jewelry designer who once was the road nurse for the Red Hot Chili Peppers.

When they are in stock, the shirts are sold at Just One Eye, a store that is also sui generis Los Angeles. In no other American city could you hope to find an immense and slick yet airy establishment that seems less like a shop than an annex of Gagosian, the mega-gallery.
....

Just One Eye
915 North Sycamore Avenue, Los Angeles; 323-969-9129; justoneeye.com

Atmosphere: Picture Hedi Slimane setting up shop inside the Gagosian stand at Frieze Los Angeles.

Service: The staff — provided you can track down a sales associate in the cavernous space — is as friendly and chill as the clerks at the Brattleboro Food Co-op.

Key Items: Few places approximate the eclecticism that the store owner Paola Russo brings to her selection. God’s True Cashmere shirts are on my wish list, but they’ll have to wait until I sell a script to Netflix. Meantime, I’d settle for a re:la T-shirt ($85) with a quote from Simon Rodia, the visionary artist who constructed Watts Towers: “I had in mind to build something big and I did.’’