Sunday, June 15, 2014








deadline
FINAL UPDATE, MONDAY, 1:11 PM: It’s the morning after and the harsh reality has set in. 22 Jump Street came in below $60M at $57M (still pretty darn good) while How to Train Your Dragon 2 tallied $49.5M when dust cleared this morning. What happened? Father’s Day, good weather, NBA Finals, and Stanley Cup finals in the top two TV markets (take your pick) all suppressed Sunday moviegoing a bit. 22 Jump Street mid-week numbers will be interesting to watch as there is a great possibility that it’s already been there-done that with its core fans, but this weekend only sees the opening of the older demo Jersey Boys from Clint Eastwood and the Kevin Hart-Tim Story re-teaming with Think Like A Man 2.
Dragon 2, although it  didn’t open to higher numbers as expected,still is well-executed and the distribution date was well chosen. Expect it to keep playing straight through to mid-July when Planes: Fire & Rescue bows from Disney as families will be looking to it and to Maleficent until then. (Earth to Echo comes out in between). Edge of Tomorrow edged out Fox’s The Fault in Our Stars this weekend as the latter took a bad tumble, down 69% in its second weekend. Edge is actually holding fairly steady (-43%) but this is a big-budget bummer for Warner Bros. at the domestic box office.



toh

Box Office Top Ten: So Far Comedy, Family Fare and Fox Dominate the Summer

Box Office by Tom Brueggemann
June 15, 2014 1:21 PM

3. "Maleficent" (Buena Vista) Week 3 - Last weekend #2
$19,008,000 (-45%) in 3,623 theaters (-325); PSA: $3,623; Cumulative: $163,525,000

Still holding well, with a surprise #3 slot this weekend. The even better story is worldwide, which combined with the domestic total is now approaching $500 million.

What comes next: This looks like it could approach $250 million domestic and reach over $600 total, very strong.....






boxofice.com
Disney's Maleficent continued to hold up relatively well this weekend with an estimated third place take of $19.01 million. The 3D fantasy blockbuster starring Angelina Jolie was down 45 percent from last weekend, which represented a very solid hold when considering the new direct competition the film faced from How to Train Your Dragon 2. Maleficent has grossed a strong $163.52 million through 17 days of release. That places Maleficent 34 percent ahead of the $122.06 million 17-day gross of 2012's Snow White and the Huntsman. With the debuts of both The Fault in Our Stars and How to Train Your Dragon 2 now out of the way, Maleficent has a strong chance of beginning to hold up even better than it already has going forward.




theplaylist
Angelina Jolie’s showing her gams are still looking strong. Her “Maleficent” movie was not only the highest debut of her career thus far it just keeps going and going only dropping 43% in its third week at the box-office. The movie has earned a spectacular $436 million worldwide in only 3 weeks in theaters, $163m of that domestic and the movie shows little signs of slowing down. $500 million globally will be easy and its just a question of it can chug along to $600 and considering it hasn’t opened in China or Japan yet that seems more than feesable. No doubt a sequel is about to be announced any minute now. The movie has already outgrossed the worldwide total of "Snow White & The Huntsman" which comparatively took 14 weekends to hit just shy of $400 million world wide).





boxofficemojo
TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
1 N 22 Jump Street Sony $60,000,000 - 3,306 - $18,149 $60,000,000 - 1
2 N How to Train Your Dragon 2 Fox $50,000,000 - 4,253 - $11,756 $50,000,000 - 1
3 2 Maleficent BV $19,008,000 -44.6% 3,623 -325 $5,246 $163,525,000 $180 3
4 3 Edge of Tomorrow WB $16,175,000 -43.8% 3,505 +15 $4,615 $56,649,000 $178 2
5 1 The Fault in our Stars Fox $15,725,000 -67.2% 3,273 +100 $4,804 $81,700,000 $12 2
6 4 X-Men: Days of Future Past Fox $9,500,000 -37.3% 3,042 -597 $3,123 $205,940,000 $200 4
7 6 Godzilla (2014) WB $3,155,000 -48.5% 2,088 -1,022 $1,511 $191,301,000 $160 5
8 5 A Million Ways to Die in the West Uni. $3,077,000 -58.1% 2,413 -747 $1,275 $38,937,000 - 3






nikkifinke
5TH UPDATE, SUNDAY AM:  If you’re sick of summer sequels, then this weekend stunk for you. But the public isn’t, so this was another great weekend in terms of grosses for the top pair of newcomers.  #1 is  22 Jump Street (Sony/Columbia Pictures/MGM – 3,306 theaters) opening with a hot $25M (including $5.5M from Thursday late shows) Friday. West Coast late shows did push that total higher. But Saturday cooled down -26%. The Channing Tatum-Jonah Hill laugher has a real shot at $60M, or at least $10M to $15M more than expected. Not bad for a cost the studios claim is only $50M. That would make this the 2nd biggest R-rated comedy ever, behind only Hangover 2 (which sucked, as you know). This film tested higher than any R-rated comedy in Sony Pictures’ history – although testing is notoriously wrong. But not only did critics approve of this pic by giving it 83% fresh on Rotten Tomatoes, but so did audiences who gave it an A- Cinemascore to keep the word-of-mouth strong. (21 Jump Street received only a B.) Exit polling showed the movie playing to 50% male and 50% female, with  56% of the audience under age 25, and 44% aged 25 and over. Keeping the interest high were returning directors Phil Lord & Christopher Miller (The Lego Movie, Cloudy with a Chance of Meatballs).
This weekend, the film bowed in 15 markets are made $6.9M for an international cume of $20.6M. Last weekend the film took in $12M from the UK for one of the top comedy openings of all time.
The marketing challenge was to rope in a broad dual moviegoing audience so Sony capitalized early with set visits in November and the first trailers in December. Key television premieres, finales & awards shows were secured along with the NHL Stanley Cup Finals and the NBA playoffs where a blown-out custom promotion featured Channing Tatum, Jonah Hill & Ice Cube interviewing legendary NBA duos about working as partners.  There also were custom promotions on MTV, Adult Swim, and Comedy Central, where a partnership with @Midnight saw the entire show devoted to the film. The Social Media campaign was pushed hard: Rentrak’s social score (social conversation, most notably Twitter) rated at 100 index. A multi-pronged viral video campaign tapped into the YouTube generation.  One of the standouts among the digital initiatives was the creation of the fictitious Metro City State College. In addition to New York, London, and Dublin  publicity junkets and LA premiere, Jonah and Channing served as Grand Marshals at NASCAR’s Pocono 400.  The pair did appearance on Entertainment Weekly, GQ, GMA, Kelly and Michael, Tonight, BET, Kimmel, Conan, and Chelsea.
#2 is PG-rated and 3D How To Train Your Dragon 2 howtotrainyourdragon2(DreamWorks Animation/Fox- 4,253 theaters) targeting $18.5M Friday but -9% on Saturday. With a 3x multiple (on the high end for summer) that’s a tepid $50M. The cost was a whopping $145M to make. After an uneven string of misses and miserable grosses recently culminating in the bomb that was Mr Peabody And Sherman, this sequel should have been Jeffrey Katzenberg’s biggest toon opening since 2012′s Madagascar 3. (The first Dragon opened to $43.7M and was considered one of DWA’s quality films.) But DreamWorks Animation is still nowhere near its Shrek highs. Audiences gave the sequel an A Cinemascore which will help word-of-mouth. Produced by Bonnie Arnold and written/directed by Dean DeBlois, based upon the “How To Train Your Dragon” book series by Cressida Cowell, the toon casts Cate Blanchett, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Kristen Wiig, and Djimon Hounsou among others, This second chapter of the trilogy returns to the fantasty world of the heroic Viking Hiccup and his faithful dragon Toothless against the power-hungry Drago. Parents beware, however: there’s a death scene in the film that’s been compared to the punch-in-the-gut of Bambi’s. Lacking serious animated competition, this title (which has a high 92% on Rotten Tomatoes) could play for awhile.
Internationally, DWA/Fox began its box office quest on 4,438 screens in 25 markets including Russia this weekend, earning $24.8M and taking the #1 market share position in every opening market. The International cume-to-date is $26.5M. All of Latin America releases next weekend along with Australia, most of Eastern Europe and South Africa.  Western Europe starts to roll-out the weekend the first weekend in July. Middle Eastern markets opened last weekend.
For overall moviegoing, this weekend is pushing $190M with 57% of the grosses in the Top 2. That’s about even with last year’s big FSS:
3. Maleficent (Disney – 3,623 Runs) Week 3 PG
Friday $6.1M, Saturday $7.4M, Weekend $19.6M (-43%), Cume $164.1M
4. The Fault In Our Stars (Fox – 3,273 Runs) Week 2 PG13
Friday $6.5M, Saturday $5.5M, Weekend $16M (-67%), Cume $82.0M
5. Edge Of Tomorrow (Warner Bros – 3,505 Runs) Week 2 PG13
Friday $4.7M, Saturday $5.9M, Weekend $15.0M (-48%), Cume $55.5M



deadline
In the No. 3 position is Maleficent from Disney which held its own despite a new family-friendly entry coming into the marketplace. It was up about 21% Saturday to grab an estimated $7.15M and is on track to take in around $19M to $20M for the weekend; its total cume after three weeks is around $164M.










Twitter Tracking

Sat Jun 14 as of 11:04AM PDT
Title # Tweets
Maleficent 83,896
The Fault in Our Stars 49,191
22 Jump Street 49,023
How to Train Your Dragon 2 17,198
Transformers: Age of Extinction 4,005










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