By Ben Fritz, Los Angeles Times May 29, 2011
The gig: Peter Schlessel is chief executive of FilmDistrict, an independent movie distribution company formed last year with the backing of producer Graham King and his business partner Tim Headington. FilmDistrict acquires and releases movies nationwide. Its first offering was the recent low-budget horror hit "Insidious."
Schlessel, 49, also serves as president of King and Headington's production and finance company GK Films, providing strategic advice while devoting most of his time to running FilmDistrict out of the same Santa Monica office.
Before his current jobs, he spent 18 of the prior 21 years working for Sony Pictures in an array of executive capacities.
Broken by the law: Schlessel's two loves growing up on Long Island, N.Y., were movies and sports. He was a big fan of the 1940 classic "The Philadelphia Story" and the action picture "The Terminator" as well as the New York Jets and Nets. But he ended up attending the University of Pennsylvania Law School instead of pursuing either passion.
"It never occurred to me to not go to law school. It was the normal career path that everyone from Long Island was following," says Schlessel, who still carries a strong accent from his hometown.
He quickly found he hated law, however, and in 1989 landed a job in business affairs at RCA/Columbia Pictures Home Video, which was co-owned by the studio that later became Sony.
Understanding movie economics: For most of the next decade, Schlessel had a singular focus: forging deals to acquire finished movies. He began his career working in a windowless office in New York on five or six contracts at a time. "It was like an assembly line," he recalls.
In the process, Schlessel came to understand the economics of movies — specifically how the estimated values of foreign rights, television licensing, and home video sales and rentals translate into the bottom line of what a film is worth.
"Some people in Hollywood end up focused only on the product, but starting where I did allowed me to see how it was distributed in the marketplace," he says.
Out of his element: After moving to Los Angeles when Sony Pictures took control of RCA/Columbia in 1992, Schlessel shifted into other executive posts, including co-founder of the studio's genre label Screen Gems. In 2000, many in Hollywood were surprised when he was chosen president of production for Columbia Pictures, Sony's main film unit, despite a lack of experience making movies.
Schlessel threw himself into the job, doing back-to-back lunches with agents and producers who wanted to meet him. But he left in 2004 for a three-year "sabbatical" during which he produced movies, consulted with DreamWorks Studios when it was bought by Paramount Pictures, and helped form socially conscious film financier and producer Participant Media.
Back home: Lured by the opportunity to work with a large group again and help with corporate strategy as well as acquisitions, Schlessel returned to Sony in 2007. During this three-year second round at the studio he engineered some of the deals he's most proud of, such as acquiring the footage that became the Michael Jackson documentary "This Is It."
So much time spent at one studio has been, he says, a mixed blessing: "It would have been great to see how Fox or Warner Bros. do it, but I have been able to develop a real depth of relationships. Knowing your colleagues well means knowing how to structure deals for movies they will want to release."
An informed gut: As CEO of a burgeoning studio, Schlessel must balance hard business analysis with the classic "gut" that Hollywood professionals rely on when picking projects they hope will resonate with the public. But after more than 20 years in the business, he no longer sees a difference.
"When I viscerally feel something about a film, I'm bringing all my experiences to bear as to whether it's sellable and commercial," he says. "You think about it in a much fuller way than just whether it's creatively good."
Secret to success: Schlessel's advice for those starting in the film business is similar to his goal for his new company: Make yourself valuable. "If FilmDistrict is successful," he says, "someone will consider it a win when we distribute their movie."
Personal: Schlessel lives in Santa Monica with his wife of more than 20 years and their two teenage daughters.
GRAHAM KING AND PETER SCHLESSEL ANNOUNCE FORMATION OF FILMDISTRICT ℠
Bob Berney Joins Leadership Team;
Company To Release Films Directly and Through Sony Pictures
CULVER CITY, CA –
Sept. 27 /PRNewswire-FirstCall/
Graham King and Tim Headington’s GK Films, in partnership with Peter Schlessel, President of GK Films, announced the formation of FilmDistrict, a multi-faceted acquisition, distribution, production, and financing company.
Bob Berney joins as President of Theatrical Distribution reporting to Schlessel, who will, in addition to his responsibilities at GK Films, serve as CEO of FilmDistrict.
FilmDistrict will theatrically distribute between four and eight wide release commercial pictures per year, some of which will go through Sony Pictures Entertainment’s TriStar and Triumph labels. Sony Pictures also will have other distribution rights (including home entertainment and television) to the films. This deal does not affect GK Films’ existing output arrangement with the studio.
FilmDistrict will also provide consulting services to Sony Pictures’ well-established worldwide theatrical and ancillary acquisition business run by Steve Bersch, President of Sony Pictures Worldwide Acquisitions, and his senior team.
“It has always been a goal of mine to be involved in all aspects of filmmaking and distribution,” said King. “I’ve known and worked with Peter for a long time and there is no one else I would rather take this step with. Bob Berney has a fantastic ability to connect with filmmakers and he orchestrates very creative marketing campaigns. We’re thrilled to be working with Amy Pascal, Michael Lynton, Jeff Blake and everyone at Sony Pictures in this new venture.”
“This is a great opportunity for GK Films and FilmDistrict to work with our friends at Sony Pictures in distribution and acquisitions to help keep Sony’s pipeline filled with commercial product. It is a real honor to be asked by Michael, Amy, Jeff and Steve to continue my relationship with the studio and particularly its acquisition group,” said Schlessel.
“Joining this exciting company is a real opportunity to participate in a powerful new global entity,” said Berney. “To market films through our direct distribution system and to work on other pictures with Sony offers us great potential. I’m thrilled to be joining Graham and Peter as we take this next step forward.”
“Peter Schlessel has one of the best eyes in the business for quality films, as evidenced by his role in bringing District 9 to us,” said Michael Lynton, Chairman and CEO of Sony Pictures. “We will miss having Peter here at the studio, but we’re thrilled to be working with him in his new role at FilmDistrict.”
“I’ve had the pleasure of working with Peter for most of my career and his ‘street smarts’ and creative mind have never ceased to impress me,” said Amy Pascal, Co-Chairman of Sony Pictures. “Peter and Bob, along with Graham, will be great partners with us for years to come.”
Bahman Naraghi, COO of GK Films, negotiated the deal with Stefan Litt, Executive Vice President and CFO of Sony Pictures’ motion picture group.
Schlessel will continue to function as President of GK Films, where he is involved in the day to day management of the company. Prior to GK Films, Schlessel spent 21 years at SPE, and held the titles of President of Worldwide Affairs; President of Columbia Pictures; President of Production, Columbia Pictures; and President of Worldwide Acquisitions.
Berney founded and operated independent film distribution and marketing companies Apparition, Picturehouse, Newmarket Films and IFC Films, and was responsible for releasing critically acclaimed and award-winning films such as Memento, La Vie En Rose, Pan’s Labryinth, The Young Victoria, The Passion of the Christ, Monster and My Big Fat Greek Wedding, among many others. He has also served as an independent distribution and marketing consultant and began his career in exhibition, managing and owning movie theaters in Texas.
In addition to partnering with Schlessel for FilmDistrict, King continues to focus on producing films though his independent production company GK Films, which he launched in May 2007 with business partner Tim Headington. The company’s next feature The Town, written and directed by Ben Affleck, was recently released by Warner Bros. on September 17. GK Films also produced The Tourist, directed by Florian Henckel von Donnersmarck and starring Angelina Jolie and Johnny Depp, to be released by Columbia Pictures on December 10. The company is currently shooting the 3-D film Hugo Cabret, directed by Martin Scorsese, and is in post production on The Rum Diary starring Depp and produced by Depp’s production company, Infinitum Nihil and the crime drama London Boulevard, starring Colin Farrell and Keira Knightley and written and directed by Academy Award®-winning screenwriter William Monahan. GK Films recently announced several new projects including the untitled Freddie Mercury story starring Sacha Baron Cohen. GK Films is partnering with Tribeca Productions and Queen Films on the Freddie Mercury script currently being written by Peter Morgan. GK Films is also producing a feature adaptation of the British miniseries Unforgiven, to be written by Christopher McQuarrie, as well as an untitled love story, written and directed by Angelina Jolie. The company also produced the animated tale Rango, directed by Gore Verbinski and produced with his Blind Wink Productions for Paramount Pictures, set for a March 2011 release. Recent GK Films releases include Edge of Darkness, and the three-time Academy Award® nominated The Young Victoria. Most recently, Graham King and Tim Headington launched a new division, GK-TV. Run by President Craig Cegielski, GK-TV is dedicated to the development, production and worldwide distribution of television programming. GK-TV is currently filming the miniseries Camelot for Starz, starring Joseph Fiennes and Eva Green.
GK Films can be found on the World Wide Web at http://gk-films.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries.
Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
For further information, please contact:
Jim Kennedy
Executive Vice President, Global Communications
Sony Pictures Entertainment
310-244-6777
Jim_kennedy@spe.sony.com
Maxine Leonard
Senior Vice President Marketing and Publicity
GK Films
310-315-1722
mleonard@gk-films.com
Joy Fehily
Prime
310-841-0800, GK Films