Paste
Brad Pitt + Château Miraval = Aspirational Art
“It was clear from the beginning that we spoke the same language,” says Mattieu Perrin, co-owner of the iconic Famille Perrin, the group behind Château de Beaucastel and Domaine du Clos des Tourelles, among others. The Perrin family was introduced to Pitt and his historic 2,471-acre estate [1,000 ha.] in Correns, France, that he purchased with his now ex-wife Angelina Jolie through a mutual friend, the furniture designer Frank Pollaro.
“He understood that winemaking is long-term, generational, that it is about respecting the land and creating a beautiful evocation of that land in the bottle,” Perrin says. “The estate is filled with lavender, truffle trees, olive trees. It is more farm than winery. There are only 50 hectares
Their vision was very precise, and Perrin notes that it reflects Pitt’s approach to everything he does.
“He is an artist, and we often say that producing Miraval is like making a movie,” Perrin says. “Everything is considered and has to be of the highest quality. Every detail, from the bottle shape and design, is taken very, very seriously.”
The Miraval debut in 2012 made an enormous splash, and since then, Miraval has helped propel the entire rosé category to success.
“The rosé market was minute when we began, but we were convinced that it should be its own category, alongside red, white and Champagne,” Perrin says. “And today, it is. It is art, but it is also luxury, and it is accessible in a way a lot of art and luxury is not.”
Château Miraval Rosé has now been joined by an entry-level Studio Rosé, which typically retails for around $15, compared to the O.G., priced around $24.
