Monday, May 20, 2019


The newly relaunched MIRAVAL website makes it very clear that the Perrin family + Brad & Angelina = TWO formidable forces.  Brad + Angelina = ONE formidable force.  ONE artistic sensitivity.  They are ONE.

An Inspiration

Throughout the site, the words are very sensual and passion is used repeatedly:

Land;
"A vineyard – amazing muse – a symphony of noble materials wrapped in unique daylight, caressed by the cool of night. A vineyard that is an offering to passion and creative inspiration."

Light:
"To its benevolence, its ability to envelope desire, illuminate passion and give life to artistic possibility."
 "Sense the light. The illumination that caresses desire."

Land:
"Home of peerless vineyards, this land has always been a haven of inspiration for artists. There and only there are they guided by soul and inspiration along the paths of beauty to the unexpected, giving rise to the exceptional."

Inspiration:
"The savoir-faire of the Perrin family is united with Brad Pitt and Angelina Jolie’s artistic sensitivity. Together, these two formidable forces arouse the exceptional, the unforgettable. Two forces come together in a unique passion for art."

While they are partners, much of Miraval from the operation of the winery with the Perrins to the renovation of the house and grounds has been Brad's show.  The contents of the website would be no different.











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Miraval, constantly at the cutting edge and inspiring trends, is bursting with creativity and new projects. Amongst the latest of these is the new visual campaign, including this 60 second film in which Miraval tells its story and reveals its soul, transporting you into the very heart of an estate which is not open to the public.  How best to convey and visually define #TheArtOfRosé was the subject of a long process of reflection before the operational work of designing and of filmmaking could begin. (Incidentally, we highly recommend the Parisian agency More&Me who contributed to the design of the new website and the film, following the brief to the letter, and bringing some excellent creative ideas to the table. And also Vinternet, the agency who built the site.)  Amongst the new projects also figure the magnificent cellar installations, enabling the single parcel approach to be perfected and guaranteeing even more precision in the way the wines are made.  It is there that the original idea of creating an ‘Extrait’ of Miraval Rosé was born. A rare and precious elixir, like a perfume, the simple evocation of its name – ‘MUSE DE MIRAVAL’ – inspires and uplifts. Miraval has always been a creative spot.  What is a little less well-known is that it is also home to a recording studio where international artists like Pink Floyd, AC/DC, and Sade have recorded legendary albums. Hence the name STUDIO by Miraval, chosen for the newest rosé, on sale for the first time this year. It has already created quite a stir around the world. It has featured in lifestyle magazines around the word; its highly original visuals establishing its environment: water (evocative of the nearby Mediterranean), the unique and iconic pink color of Miraval, and waves that are reminiscent of musical vibes emanating from the famous studio just beneath the Miraval cellars.


Thanks Pride&Joy
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