HitFix

Zombies take on a helicopter in new 'World War Z' poster

Can Brad Pitt save the day in the pricey adaptation of Max Brooks' book?

By Dave Lewis Sunday, Mar 24, 2013 5:04 PM

 Throughout the recent zombie renaissance in movies, books, comic books and TV, the undead have been known to walk, run and crawl toward their victims, but in the upcoming "World War Z," we'll get to evaluate their climbing skills.

The brand new poster for the film doesn't feature star Brad Pitt, but it does show that humans can't even take to the air in order to escape a mountainous zombie hoard. Or maybe they're just over-zealous paparazzi trying to snap a photo of Pitt in the chopper.

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The posters for Brad's latest films (Tree Of Life, Killing Them Softly) have been very stylish.  I wonder if, as he was also a producer of these films, he had any creative input or control.

When Salt's international poster was released, the widespread reaction was that it barely resembled Angelina.   The first publicity still for The Tourist looked badly photoshopped and the poster wasn't much better.  I think it's safe to assume that Angelina did not have any creative input in those.  In the Land of Blood and Honey's poster was stylish and smart.

WWZ is financially a very important film for Brad not only because it is backed by his Plan B but also because it is his first big starring tentpole in years.  It will be used to gauge his marquee value, his box office drawing power.  As such, I expect he will be very heavily promoting it with junket interviews and red carpets with Angelina.  She skipped both KTS' Cannes and NY premieres but given the stakes, she'll likely be present for most or all of WWZ's.

-- Fussy