From boxoffice.com
4-Day Studio Weekend Estimates
(Jan. 18 - Jan. 21) Extended Weekend| # | Title | weekend | Locations | Avg. | Total | Wks. | Dist. | ||
|---|---|---|---|---|---|---|---|---|---|
| 1 | Mama | $33,035,000 | -- | 2,647 | -- | $12,480 | $33,035,000 | 1 | Universal |
| 2 | Zero Dark Thirty | $18,700,000 | -23% | 2,946 | 9 | $6,348 | $57,044,757 | 5 | Sony / Columbia |
| 3 | Silver Linings Playbook | $13,019,000 | 159% | 2,523 | 1713 | $5,160 | $56,978,270 | 10 | Weinstein Company |
| 4 | Gangster Squad | $10,305,000 | -40% | 3,103 | 0 | $3,321 | $33,415,060 | 2 | Warner Bros. |
| 5 | A Haunted House | $9,700,000 | -46% | 2,160 | 0 | $4,491 | $31,313,179 | 2 | Open Road |
| 6 | Broken City | $9,500,000 | -- | 2,620 | -- | $3,626 | $9,500,000 | 1 | Fox |
| 7 | Les Miserables (2012) | $9,246,000 | -4% | 2,579 | -348 | $3,585 | $131,804,020 | 4 | Universal |
| 8 | Django Unchained | $9,235,000 | -16% | 2,516 | -496 | $3,671 | $139,353,735 | 4 | Weinstein Company |
| 9 | The Hobbit: An Unexpected Journey | $7,715,000 | -16% | 2,323 | -689 | $3,321 | $288,704,741 | 6 | Warner Bros. / New Line |
| 10 | The Last Stand | $7,190,000 | -- | 2,913 | -- | $2,468 | $7,190,000 | 1 | Lionsgate |
| 11 | Lincoln | $6,805,000 | 7% | 2,174 | 147 | $3,130 | $161,941,079 | 11 | Disney / DreamWorks |
| 12 | Parental Guidance | $5,250,000 | -14% | 2,337 | -620 | $2,246 | $67,275,154 | 4 | Fox |
| 13 | Life of Pi | $4,200,000 | 55% | 1,256 | 499 | $3,344 | $100,037,305 | 9 | Fox |
| 14 | Jack Reacher | $2,640,000 | -45% | 1,707 | -1000 | $1,547 | $76,817,333 | 5 | Paramount |
| 15 | This is 40 | $2,455,000 | -44% | 1,232 | -1088 | $1,993 | $65,336,000 | 5 | Universal |
| 16 | Wreck-It Ralph | $1,871,000 | 184% | 1,312 | 836 | $1,426 | $181,378,304 | 12 | Disney |
‘Mama’ Scores Strong $33.0 million Four-Day StartJanuary 21, 2013 10:00 AM
Revised 3-Day Weekend Estimates:Mama -- $28.495 million
Zero Dark Thirty -- $15.8 million
Silver Linings Playbook -- $10.754 million
Gangster Squad -- $8.65 million
Broken City -- $8.275 million
A Haunted House - $8.1 million
Django Unchained -- $7.756 million
Les Misérables -- $7.518 million
The Last Stand -- $6.19 million
The Hobbit -- $6.185 million
Lincoln -- $5.451 million
Parental Guidance -- $4.25 million
Life of Pi -- $3.4 million
The Impossible -- $2.461 million
Argo -- $2.265 million
Jack Reacher -- $2.244 million
This Is 40 -- $2.033 million
Universal's Mama debuted with an estimated $33.0 million over the four day-frame to lead this weekend's holiday box office with ease. The PG-13 horror film starring Jessica Chastain grossed $28.495 million over the three-day frame, which represented the ninth largest three-day opening weekend ever for the month of January. Mama greatly exceeded pre-release expectations, which were in the $20 million range for the four-day frame. Clearly, Mama was helped out in a big way by the lack of non-R rated films in the current marketplace, especially among films released within the month of January. As evidence, the audience breakdown for Mama skewed heavily towards younger moviegoers (63 percent of the film's audience was under 25 and 35 percent of the film's audience was under 17). Mama also skewed towards female moviegoers (61 percent). Making this weekend's debut even sweeter was the film's production budget of just $15 million.
With a B- CinemaScore rating (which is very solid for a horror film) and all three of next weekend's wide releases being R-rated, Mama will have a good chance of holding up well next weekend by horror film standards. Internationally, Mama grossed $1 million from six smaller foreign markets this weekend.
Jessica Chastain also found herself in second place this weekend, as Sony's Zero Dark Thirty remained strong with an estimated four-day take of $18.7 million. Strong word of mouth and continued Oscar Buzz continues to help the Best Picture nominee, which was down a solid 23 percent from last weekend's three-day frame. Zero Dark Thirty has grossed $57.04 million to date. That places the film 29 percent ahead of 2007's The Bucket List and 25.5 percent behind 2008's Gran Torino at the same point in their respective runs.
The Weinstein Company's Silver Linings Playbook had a healthy expansion this weekend with an estimated third-place four-day gross of $13.0 million. After expanding into an additional 1,713 locations, the Best Picture nominee starring Bradley Cooper and Jennifer Lawrence was up a terrific 159 percent over last weekend's three-day frame. Silver Linings Playbook has grossed $56.98 million to date and should continue to remain a factor at the box office throughout the rest of the Oscar season.
Turning to the bad news this weekend, Fox's Broken City and Lionsgate's The Last Stand both proved to be major disappointments. Broken City debuted in sixth pace with an estimated four-day take of $9.5 million, which represented Mark Wahlberg's poorest debut in years. Meanwhile, Arnold Schwarzenegger's comeback attempt, The Last Stand, landed all the way down in tenth with an estimated four-day gross of just $7.2 million. With so many other R rated films having been released into the marketplace over the past month, there was ultimately no demand for either Broken City or The Last Stand this weekend.
Two of last weekend's R-rated releases, Warner's Gangster Squad and Open Road's A Haunted House experienced relatively better results, but were still down significantly nonetheless. Gangster Squad placed in fourth with an estimated $10.3 million, while A Haunted House claimed fifth with an estimated $9.7 million. Respective percentage declines from last weekend's three-day frame were 40 percent for Gangster Squad and 46 percent for A Haunted House. Through eleven days, Gangster Squad has grossed $33.42 million. A Haunted House has grossed $31.31 million over the same span and boasts the far more impressive performance of the two films when taking price-tags into account.
From THR
Box Office Report: Arnold Terminated by 'Mama,' 'Zero Dark Thirty'
Schwarzenegger's "The Last Stand" flops, while Mark Wahlberg-Russell Crowe thriller "Broken City" likewise struggles; "Silver Linings Playbook" rockets up the chart as it expands nationwide.
Hasta la vista, baby.In a box-office upset, new horror pic Mama -- starring Zero Dark Thirty's Jessica Chastain -- is easily winning the long Martin Luther King weekend and badly beating two R-rated films packing plenty of male heat: the Mark Wahlberg-Russell Crowe action-thriller Broken City and Arnold Schwarzenegger's The Last Stand.
Mama, from Universal, is projected to top the four-day holiday weekend with a better-than-expected $33.2 million after taking in $28.1 million for the three-day stretch. Studio insiders say the movie clearly is benefiting from its teen-friendly PG-13 rating.
Broken City is expected to gross $10 million for the four-day weekend after a disappointing three-day take of $9 million. The movie, from Emmett/Furla Films and New Regency, earned a B CinemaScore though it received dismal reviews. Broken City all but tied with holdover Gangster Squad for No. 4.
From Lionsgate, Last Stand came in at a lackluster No. 10 after earning $6.3 million for the three-day weekend. The gun-laden action pic, which is expected to gross $7.4 million for the four days, marks Schwarzenegger's first leading role since 2003 and doesn't bode well for the actor's planned return to stardom. Nearly 80 percent of the audience was older than 25.
Chastain has plenty of reason to celebrate: Sony and Annapurna's Zero Dark Thirty is holding at No. 2 with a three-day gross of $17.6 million and a projected four-day take of $21.4 million, pushing its cume to nearly $60 million. That gives her the top two spots at the domestic box office.
Zero Dark Thirty is among a handful of best picture Oscar contenders enjoying a bump from awards attention. David O. Russell's Silver Linings Playbook is the weekend's most noticeable example as it expanded nationwide, grossing $11.4 million to come in No. 3. The film's total is nearing $60 million.
Silver Linings is expected to take in $14.2 million for the four-day holiday weekend in a win for The Weinstein Co. Many box-office observers had thought Harvey Weinstein made a fatal mistake in deciding not to open the film nationwide in November, opting instead for a limited rollout.
"I never thought we'd come in third place," said Erik Lomis, president of distribution for The Weinstein Co. "This is a big victory for our strategy and the great word-of-mouth the film is getting. The sky's the limit."
Quentin Tarantino's Django Unchained, another best picture contender, also enjoyed an awards bump as it opened in 54 markets overseas, scoring a stellar $48.1 million despite much of Europe being buried under snow. From The Weinstein Co. and Sony, Django opened at 30 percent of Tarantino's previous film, 2009's Inglourious Basterds.
In North America, Mama prospered thanks to young females; women and teenage girls made up 61 percent of the audience, while an impressive 63 percent of the audience was under 25. The horror pic was made for a modest $15 million.
"There's a void in the marketplace for PG-13 fare," said Universal president of domestic distribution Nikki Rocco.
Universal also won the MLK weekend last year when Contraband, also starring Wahlberg, opened to $28 million.
Broken City and Last Stand had to compete for older males (78 percent of Broken City's audience also was over 25).
At the specialty box office, best picture contender Amour continued to overperform, grossing $413,261 from nine theaters for a location average of $11,479.
Here are the full results for the weekend of Jan. 18-20 at domestic box office (* denotes best picture Oscar contender). Final numbers for the four-day holiday weekend will be released Monday.
Title, Weeks in release/theater count, studio, three-day weekend total, cume
1. Mama 1/2,647, Universal, $28.1 million
2. *Zero Dark Thirty, 5/2,946, Sony/Annapurna, $17.6 million, $55.9 million
3. *Silver Linings Playbook, 10/2,523, The Weinstein Co., $11.4 million, $55.3 million
4. Gangster Squad, 2/3,103, Warner Bros., $9.1 million, $32.2 million
5. Broken City, 1/2,620, Fox/New Regency, $9 million
6. A Haunted House, 2/2,160, Open Road Films/IM Global, $8.3 million, $30 million
7. *Django Unchained, 4/3,012, The Weinstein Co., $8.2 million, $138.4 million
8. *Les Miserables, 4/2,579, Universal, $7.8 million, $130.3 million
9. The Hobbit: An Unexpected Journey, 6/2,323, Warner Bros./New Line, $6.4 million, $287.4 million
10. The Last Stand, 10/2,027, Lionsgate, $6.3 million
From Deadline
| Friday January 18, 2013 @ 1:11pm PST
FRIDAY 1 PM: I can spend the next four days making fun of Arnold Schwarzenegger flopping in 6th place The Last Stand. The actioner featuring The Guvernator’s first solo comeback movie is just one of the major newcomers opening today for the long Martin Luther King holiday weekend (which Arizona doesn’t recognize). According to my sources knowledgeable about matinee trends, Universal’s horror flick Mama (2,647 theaters) will debut #1 today and through Monday with about $28M. In #2 is last weekend’s topper Annapurna Pictures/Sony Pictures’ Zero Dark Thirty (2,946 theaters after 5 weeks) with the Best Picture Oscar nominee looking like $4.5M today and $20M for the four-day holiday. In #3 is New Regency’s dramatic thriller Broken City (2,620 theaters) starring Mark Wahlberg, Catherine Zeta-Jones, and Russell Crowe (thankfully, not singing) and distributed by Fox. It, too, should do $4.5M today and finish its opening with an underwhelming $16.5M for the four days. That kind of star power should be generating at least $25M for the long weekend. as #5, The Weinstein Company’s Best Picture Oscar nominee Silver Linings Playbook (2,523 theaters after 10 weeks) finally expands for $4.3M today and $13.5M for the four-day holiday. Warner Bros’ disappointing holdover Gangster Squad (3,103 theaters) isn”t going to get much richer with measly box office of $2.7M today and $11.4M for MLK. Finally, Lionsgate’s The Last Stand (2,913 theaters) should demand its money back from Arnie who clearly can’t open a movie anymore making only $3M today and $11.4M for the long weekend. I don’t think that even pays for Schwarzenegger’s cigar bill. More later as I refine the numbers.
From boxoffice.com
Weekend Predictions: 'Broken City', 'The Last Stand' & 'Mama'
January 16, 2013 by BOXOFFICE Staff
Three
new films go into wide release this weekend as part of the extended
4-day weekend in honor of Martin Luther King Day (Monday). Broken City, The Last Stand and Mama will each debut on Friday, January 18.Broken City
PROS:
- Mark Wahlberg has a reputation for being able to exceed expectations at the box office recently. Last January's Contraband particularly comes to mind.
- The added appeal of Russell Crowe and Catherine Zeta-Jones, while beyond their peak as draws, could play a role too.
CONS:
- Competition for the adult audience is stiff right now with Oscar nominees getting a boost.
- Opening against The Last Stand will cut into its potential.
- Twitter and Flixster activity have been lacking.
The Last Stand
PROS:
- Arnold's return to a leading role will entice his fans.
- The film's early critical response is better than many expected. Could this sway some last minute viewers?
CONS:
- Again, current market competition limits any potential breakout.
- The Expendables 2 opened softer than expected last summer despite heavy marketing that featured Arnold and a number of other action stars.
- Social media activity has been slow.
Mama
PROS:
- The PG-13 rating guarantees a teenage audience's ability to show up.
- Recent horror breakouts, namely 2012's The Devil Inside, give the genre a strong track record on opening weekend.
- Guillermo del Toro's name has been featured heavily in the marketing which will at least bring out some of his niche fan base.
- Jessica Chastain is riding a wave of buzz thanks to her award-winning presence in last week's #1 film, Zero Dark Thirty. Could there be some spillover to Mama for her growing fan base?
CONS:
- Facing two new openers plus existing competition is more than Devil Inside faced last year when it opened January practically by itself.
- Did Texas Chainsaw 3D dilute any of the demand for another horror flick so soon?
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| Mama | Jan 18, 2013 | Universal | $19,300,000 | $19,300,000 |
| Zero Dark Thirty | Dec 19, 2012 | Sony / Columbia | $19,000,000 | $57,500,000 |
| Broken City | Jan 18, 2013 | Fox | $15,800,000 | $15,800,000 |
| Silver Linings Playbook | Nov 16, 2012 | Weinstein Company | $12,500,000 | $56,500,000 |
| Gangster Squad | Jan 11, 2013 | Warner Bros. | $12,000,000 | $35,300,000 |
| The Last Stand | Jan 18, 2013 | Lionsgate | $11,000,000 | $11,000,000 |
| A Haunted House | Jan 11, 2013 | Open Road | $10,900,000 | $32,500,000 |
| Django Unchained | Dec 25, 2012 | Weinstein Company | $10,000,000 | $140,300,000 |
| Les Miserables (2012) | Dec 25, 2012 | Universal | $8,500,000 | $131,000,000 |
| The Hobbit: An Unexpected Journey | Dec 14, 2012 | Warner Bros. / New Line | $7,800,000 | $288,800,000 |
| Lincoln | Nov 9, 2012 | Disney / DreamWorks | $6,200,000 | $161,400,000 |
| Parental Guidance | Dec 25, 2012 | Fox | $5,800,000 | $67,800,000 |
