"Notes of a Woman" re-imagines the story of the creation of the fragrance for women who embody modern femininity, who embrace all that life brings and all sides of themselves.
Available in-store and online from March 1st #MonGuerlain
If you ever thought the films of Terrence Malick were starting to look more and more like perfume ads, well it turns out the director’s style is perfect for selling a fragrance.#terrencemalick's Ad For Guerlain With #AngelinaJolie Is As Terrence Malick-y As You'd Expect https://t.co/If1KZHBQAC pic.twitter.com/U2LJ2vCzEE— The Playlist (@ThePlaylist) February 27, 2017
The director has teamed up with Angelina Jolie, and helmed a promo for Guerlain that might look and sound very familiar. Well, that’s because in addition to Malick’s unmoored, spinning camera, the spot also recycles Andy Quin‘s “Awakening” from the “To The Wonder” trailer. But before you get too cynical, the revenues generated from the campaign will be donated to charity, so it’s all for a good cause.
the film stage
It was precisely a month ago when we learned — along with premiering two new films this year — Terrence Malick was planning to direct a perfume commercial for Guerlain starring Angelina Jolie. As the new face of the French company’s campaign for their fragrance Mon Guerlain, Jolie is donating her entire paycheck to a charity of her choosing, and now they’ve kicked things off with the launch of the ad.
Backed by Andy Quin‘s gorgeous song “Awakening” — used previously by Malick in the trailer for To the Wonder — it’s a beautiful, one-minute commercial which features the director’s angelic imagery of nature, his star, and of course, some perfume.
Exclusivo: #Guerlain divulga primeira foto oficial do comercial com Angelina Jolie: https://t.co/XTOI1GzvjK#AngelinaJolie, #MonGuerlain— Fãsde Angelina Jolie (@Fas_de_Angie) February 20, 2017
If you’ve ever found yourself thinking that Terrence Malick’s lyrical approach to filmmaking would be conducive to, say, a perfume commercial, your time has come. The director has helmed a commercial for Guerlain’s fragrance Mon Guerlain, with Angelina Jolie in the lead. Watch below, with thanks to the Film Stage.Watch: Terrence Malick directed a perfume ad starring Angelina Jolie, because of course he did https://t.co/Xs2dVQsmV2 pic.twitter.com/JswwxS6kQo— IndieWire (@IndieWire) February 26, 2017
Set to Andy Quin’s “Awakening,” which was also featured in the trailer for “To the Wonder,” the one-minute spot is exactly what you’d expect of a perfume commercial directed by the man responsible for “Days of Heaven,” “The Thin Red Line” and “The Tree of Life.” Balletic movements and cutaways to nature abound; if you include the female voice speaking “Mon Guerlain” at the end, there’s even narration.
Daily mail - thanks Pride&Joy
For the shoot, the 41-year-old has been immortalised in 3D for the exciting new collaboration by acclaimed photographer Will Camden and Rob Munday, which will be showcased in Selfridges, London from the beginning of March.