Wednesday, October 7, 2015
By May 29, 2014 @ 6:45 am on
“Maleficent’s” mesmerizing villian can’t beat a Hollywood darling from “X-Men: Days of Future Past” — but Angelina Jolie is pretty close to the top of this list
In the newest edition of TheWrap’s Q Scores series, executive vice president Henry Schafer of the Q Scores company, focused the data on adults 18-49, as they tend to be the more frequent moviegoers.
Q Score is a widely utilized research tool used by TV networks as well as studios in determining how favorably or unfavorably celebrities are viewed by consumers and here’s how it works: Schafer’s Q Score team provides a celebrity’s name and a brief description to more than 1,800 viewers. The viewers are asked if they recognize the person, and how they feel about him or her. Most measurements were done this year, though some of the below — like Freeman’s (2010) — are older.
The average among actresses in our study was a Positive Q Score of 18.
The males in the study averaged a 20 Q Score.