- Jolie Pitt proved she's a commercially viable director after the massive success of Unbroken last year. - Brad & Angelina can generate plenty of publicity without doing more than simply going out in public. Traffic-hungry celebrity websites will be buzzing about this movie. - It's hard to bet against Universal this year. We are confident that the studio can nurture this film as well. - If it clicks, this could become part of the Oscar conversation.
- Reactions to the atmospheric first trailer weren't overly enthusiastic. - If the film is too dark and has too much of an "arthouse" vibe, it could turn off mainstream moviegoers. - There's a ton of competition to fight through in November.